Coaching practices for How to Evaluate Brainstorming Ideas

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Does this sound like the set of challenges you might be facing?

  • We fill the whiteboard with dozens of ideas, the energy is great
  • Every time I try to brainstorm, the critic and the dreamer are talking over each other
  • An idea barely forms in my head before I’ve already torn it apart
  • I grab the first idea that pops up and start poking holes in it immediately, so I never get more than two or three options on the table
  • I treat every idea on my list as its own separate thing, judging each one solo, and it never occurs to me to mash two of them together

Practices that may help

  1. Harvest and cluster ideas after the session
    The generation phase is worthless without a systematic harvest: sort, name, and prioritize the output.
    Osborn’s Brainstorming Rules, Made Practical
  2. Separate divergence from convergence sessions
    Keep idea generation and idea selection in separate sittings — never mix the modes.
    Quantity Over Quality: How More Drafts Produce Better Work
  3. Defer judgment during ideation
    Separate generating ideas from evaluating them — criticism comes later, never during.
    Osborn’s Brainstorming Rules, Made Practical
  4. Ideate — generate options before judging
    Produce many candidate solutions, deferring evaluation until you have quantity.
    Design Thinking, Step by Step
  5. Combine and build on others’ ideas
    Treat every idea as a building block — the best ideas in a session are usually hybrids.
    Osborn’s Brainstorming Rules, Made Practical
  6. Maximize quantity of ideas before evaluating
    Set an explicit quantity target — generate at least 20 ideas before reviewing any of them.
    The Medici Effect: Innovation at the Intersection
  7. Brainwrite instead of group brainstorm
    Have people generate ideas silently and individually first, then pool and build.
    Divergent Thinking: Generating Many Ideas
  8. Go for quantity over quality
    Set a raw count target — the goal is many ideas, not good ones.
    Osborn’s Brainstorming Rules, Made Practical
  9. Use brainwriting to defeat production blocking
    Have everyone write ideas silently at the same time, then share — this is the group brainstorm that research actually supports.
    Osborn’s Brainstorming Rules, Made Practical
  10. Defer judgment during generation
    Generate ideas with no criticism, then evaluate in a separate pass.
    Divergent Thinking: Generating Many Ideas

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