Coaching practices for How to Run a Brainstorm
Describe almost anything you are working through and IX Coach finds the practices whose real-world fit is closest. For How to Run a Brainstorm, these are the strongest matches in the current practice library.
Does this sound like the set of challenges you might be facing?
- We fill the whiteboard with dozens of ideas, the energy is great
- Every time we get the team in a room to brainstorm, the loudest two people steer it and everyone else goes quiet
- In our group sessions I have a thought, but by the time it’s finally my turn to say it out loud it’s slipped away
- Our brainstorms always get hijacked by the same two loud, senior voices while the quieter people
- Every time I try to brainstorm, the critic and the dreamer are talking over each other
Practices that may help
- Harvest and cluster ideas after the session
The generation phase is worthless without a systematic harvest: sort, name, and prioritize the output.
Osborn’s Brainstorming Rules, Made Practical - Brainwrite instead of group brainstorm
Have people generate ideas silently and individually first, then pool and build.
Divergent Thinking: Generating Many Ideas - Use brainwriting to defeat production blocking
Have everyone write ideas silently at the same time, then share — this is the group brainstorm that research actually supports.
Osborn’s Brainstorming Rules, Made Practical - Use round-robin turns to equalize contribution
Give everyone a timed, equal turn — it prevents a few voices from dominating and pulls quieter members into the space.
Osborn’s Brainstorming Rules, Made Practical - Separate divergence from convergence sessions
Keep idea generation and idea selection in separate sittings — never mix the modes.
Quantity Over Quality: How More Drafts Produce Better Work - Osborn’s Brainstorming Rules, Made Practical
Alex Osborn’s 1953 rules — defer judgment, go for quantity, combine ideas, and welcome wild ideas — were designed to suppress the social inhibition that kills idea-generation in groups. The rules themselves target a real problem, but controlled research consistently finds that nominal groups (people brainstorming alone then pooling) outperform interacting groups; the rules work best when combined with individual idea generation first. - Combine and build on others’ ideas
Treat every idea as a building block — the best ideas in a session are usually hybrids.
Osborn’s Brainstorming Rules, Made Practical - Defer judgment during ideation
Separate generating ideas from evaluating them — criticism comes later, never during.
Osborn’s Brainstorming Rules, Made Practical - Maximize quantity of ideas before evaluating
Set an explicit quantity target — generate at least 20 ideas before reviewing any of them.
The Medici Effect: Innovation at the Intersection - Reverse brainstorm: solve the opposite problem first
Ask "How would we guarantee the worst possible outcome?" — then invert every answer.
Lateral Thinking, Made Practical
Related concerns
- How Does Brainstorming Work
Have people generate ideas silently and individually first, then pool and build.
Brainwrite instead of group brainstorm
- Bad Ideas Brainstorm
Ask "How would we guarantee the worst possible outcome?" — then invert every answer.
Reverse brainstorm: solve the opposite problem first
- Brainstorming Agreement
Have people generate ideas silently and individually first, then pool and build.
- Brainstorming Quantity
Set an explicit quantity target — generate at least 20 ideas before reviewing any of them.
Maximize quantity of ideas before evaluating
- Brainstorming Rules Osborn
Alex Osborn’s 1953 rules — defer judgment, go for quantity, combine ideas, and welcome wild ideas — were designed to suppress the social inhibition that kills idea-generation in groups. The rules themselves target a real problem, but controlled research consistently finds that nominal groups (people brainstorming alone then pooling) outperform interacting groups; the rules work best when combined with individual idea generation first.
- Creative Brainstorming Rules
Alex Osborn’s 1953 rules — defer judgment, go for quantity, combine ideas, and welcome wild ideas — were designed to suppress the social inhibition that kills idea-generation in groups. The rules themselves target a real problem, but controlled research consistently finds that nominal groups (people brainstorming alone then pooling) outperform interacting groups; the rules work best when combined with individual idea generation first.
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