Coaching practices for How to Run a Brainstorm

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Does this sound like the set of challenges you might be facing?

  • We fill the whiteboard with dozens of ideas, the energy is great
  • Every time we get the team in a room to brainstorm, the loudest two people steer it and everyone else goes quiet
  • In our group sessions I have a thought, but by the time it’s finally my turn to say it out loud it’s slipped away
  • Our brainstorms always get hijacked by the same two loud, senior voices while the quieter people
  • Every time I try to brainstorm, the critic and the dreamer are talking over each other

Practices that may help

  1. Harvest and cluster ideas after the session
    The generation phase is worthless without a systematic harvest: sort, name, and prioritize the output.
    Osborn’s Brainstorming Rules, Made Practical
  2. Brainwrite instead of group brainstorm
    Have people generate ideas silently and individually first, then pool and build.
    Divergent Thinking: Generating Many Ideas
  3. Use brainwriting to defeat production blocking
    Have everyone write ideas silently at the same time, then share — this is the group brainstorm that research actually supports.
    Osborn’s Brainstorming Rules, Made Practical
  4. Use round-robin turns to equalize contribution
    Give everyone a timed, equal turn — it prevents a few voices from dominating and pulls quieter members into the space.
    Osborn’s Brainstorming Rules, Made Practical
  5. Separate divergence from convergence sessions
    Keep idea generation and idea selection in separate sittings — never mix the modes.
    Quantity Over Quality: How More Drafts Produce Better Work
  6. Osborn’s Brainstorming Rules, Made Practical
    Alex Osborn’s 1953 rules — defer judgment, go for quantity, combine ideas, and welcome wild ideas — were designed to suppress the social inhibition that kills idea-generation in groups. The rules themselves target a real problem, but controlled research consistently finds that nominal groups (people brainstorming alone then pooling) outperform interacting groups; the rules work best when combined with individual idea generation first.
  7. Combine and build on others’ ideas
    Treat every idea as a building block — the best ideas in a session are usually hybrids.
    Osborn’s Brainstorming Rules, Made Practical
  8. Defer judgment during ideation
    Separate generating ideas from evaluating them — criticism comes later, never during.
    Osborn’s Brainstorming Rules, Made Practical
  9. Maximize quantity of ideas before evaluating
    Set an explicit quantity target — generate at least 20 ideas before reviewing any of them.
    The Medici Effect: Innovation at the Intersection
  10. Reverse brainstorm: solve the opposite problem first
    Ask "How would we guarantee the worst possible outcome?" — then invert every answer.
    Lateral Thinking, Made Practical

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