Coaching practices for Scamper a Systematic Creativity Technique with Friends

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Does this sound like the set of challenges you might be facing?

  • We fill the whiteboard with dozens of ideas, the energy is great
  • I have a hunch somebody, somewhere, has already cracked a problem shaped just like mine
  • Every time we get the team in a room to brainstorm, the loudest two people steer it and everyone else goes quiet
  • This has slowly piled up with so many steps and features that it feels heavy, and I’m sure some of them are just there out of habit
  • I treat every idea on my list as its own separate thing, judging each one solo, and it never occurs to me to mash two of them together

Practices that may help

  1. SCAMPER: A Systematic Creativity Technique
    SCAMPER is a structured brainstorming checklist that prompts you to Substitute, Combine, Adapt, Modify/Magnify, Put to other uses, Eliminate, and Reverse/Rearrange elements of an existing product, process, or problem. It is a practitioner-derived tool with no randomized trial evidence but a strong theoretical grounding in divergent thinking research — it works by forcing systematic exploration of an idea space that unguided brainstorming leaves partially uncovered.
  2. Harvest and cluster ideas after the session
    The generation phase is worthless without a systematic harvest: sort, name, and prioritize the output.
    Osborn’s Brainstorming Rules, Made Practical
  3. Adapt
    Ask: what could be adapted or borrowed from another context, industry, or era to solve this problem?
    SCAMPER: A Systematic Creativity Technique
  4. Brainwrite instead of group brainstorm
    Have people generate ideas silently and individually first, then pool and build.
    Divergent Thinking: Generating Many Ideas
  5. Eliminate
    Ask: what could be removed, simplified, or reduced without losing what makes this valuable?
    SCAMPER: A Systematic Creativity Technique
  6. Combine and build on others’ ideas
    Treat every idea as a building block — the best ideas in a session are usually hybrids.
    Osborn’s Brainstorming Rules, Made Practical
  7. Combine
    Ask: what two things — purposes, materials, functions, or ideas — could be merged to create something new?
    SCAMPER: A Systematic Creativity Technique
  8. Run a structured team morphological session
    The method is most powerful when multiple perspectives populate the dimensions and values.
    Morphological Analysis, Made Practical
  9. Walk to generate ideas (divergent thinking)
    When you need many options, walk while you brainstorm.
    Walking for Creativity
  10. Keep side projects and play
    Protect a low-stakes project with no goal — the “waste” is where the real ideas surface.
    Steal Like an Artist, in Practice

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