Adopt satisficing instead of maximizing
Set a "good enough" threshold before you search, then stop when you hit it.
Why it works
Maximizers scan every available option hoping to find the objectively best one. This is computationally impossible in large choice sets, so they never feel certain they are done — and regret any unchosen option. Satisficers pre-commit to a standard; hitting that standard is the stopping rule, which closes the search and lowers counterfactual regret because the bar was met by definition.
How to do it
- Before searching, write down the two or three criteria that actually matter and a minimum acceptable score on each.
- Scan options until one clears all thresholds, then stop — do not re-open the search.
- Remind yourself that reviewing more options after a satisfactory one is found increases regret, not quality.
Evidence
Schwartz and colleagues found that maximizing orientation (vs satisficing) correlates with lower life satisfaction, more regret, and more depression across multiple studies. The causal direction is inferential; the correlation is robust. A study of graduating job-seekers sharpens this: maximizers landed objectively better jobs (higher starting salaries) yet felt worse about the outcome than satisficers. (observational)
These are correlational findings. Whether training satisficing shifts outcomes is plausible but less directly tested.
Sources
- Schwartz et al. (2002), "Maximizing versus satisficing: Happiness is a matter of choice," Journal of Personality and Social Psychology
- Iyengar, S. S., Wells, R. E., & Schwartz, B. (2006). Doing better but feeling worse: Looking for the "best" job undermines satisfaction. Psychological Science, 17(2), 143–150.
Common mistake
Setting the satisficing threshold after reviewing options rather than before, which turns it into maximizing in disguise.
Practice this with IX Coach
7 days free, then $40/month (~$1.30/day).
More practices for Choice Overload, Made Practical
- Pre-commit to a hard option limit
Decide in advance how many options you will consider — then stick to that number.
- Treat your decision as more final than it is
Mentally close off the "undo" option to stop rumination and increase satisfaction.
- Edit your choice environment upstream
Remove options before the decision moment so the problem never arises.
- Reduce opportunity-cost thinking
Stop calculating what every rejected option "costs" you — it amplifies regret for no gain.
- Elicit your real standards before you look
Write down what a good outcome actually requires before options are visible.
- Recognize which decisions to defer or delegate
Not every choice deserves your cognitive best — identify which ones merit serious deliberation.