Test — let users break it

Put the prototype in front of real users and treat their confusion as data.

Why it works

Testing closes the loop by replacing your prediction of how people will react with their actual behavior. Because you built cheaply, you can afford to be wrong and iterate. The mechanism is disconfirmation: you are actively hunting for where reality contradicts your model, not seeking applause.

How to do it

1. Watch users use it without explaining or rescuing them; their struggle is the finding.
2. Ask what they expected to happen at each step, not whether they "liked" it.
3. Feed the surprises back into Define or Prototype — testing is a loop, not an ending.

Evidence

Mechanistic. Usability testing with a handful of users reliably surfaces most major problems; the broader principle of iterating on real feedback is well established across disciplines. (mechanistic)

The famous "5 users finds 85% of problems" figure is a usability heuristic, not a hard law; treat it as directional.

Common mistake

Fishing for validation — asking "do you like it?" and counting polite yeses as success, instead of watching where users actually get stuck.