Write your Why statement

Capture your purpose in one line: "To ___ so that ___."

Why it works

A single sentence forces compression, and compression forces clarity — you can’t hide a vague purpose inside one line. The "to [contribution] so that [impact]" form names both what you give and the change it’s meant to create, giving you a portable touchstone to evaluate decisions and communicate quickly. A why you can say in a breath is one you can actually use.

How to do it

1. Draft the form: "To [contribution], so that [impact]."
2. Fill the first blank with what you naturally give; the second with the difference it makes for others.
3. Refine until it’s true of you across roles, not just one job, and short enough to recall under pressure.

Evidence

The single-statement format is a practitioner exercise from Sinek and collaborators. Articulating a sense of purpose is associated with motivation and persistence in the broader research literature, but the specific sentence template is not a validated instrument. (anecdotal)

Having purpose correlates with wellbeing observationally; that this exact template produces it is practitioner experience, not evidence.

Common mistake

Crafting an impressive-sounding statement you wouldn’t recognize a week later — a why that isn’t true of you in real moments is decoration, not a compass.