Use the anticipation of interaction to create liking before meeting
Knowing you will interact with someone in the future makes you evaluate them more positively before it happens.
Why it works
Research by Darley and Berscheid (1967) found that merely expecting to interact with a person made subjects rate that person more favorably than a comparable stranger — an anticipation bias that prepares us for positive engagement. This means that explicitly framing an upcoming interaction positively (rather than dreading it) is not self-delusion but an activation of a real social-cognitive mechanism. The mechanism evolved to smooth social entry into repeated-contact groups — exactly the propinquity scenario.
How to do it
- Before entering a social environment you will re-enter repeatedly (a new job, new neighborhood, new class), consciously expect the interactions to go well rather than rehearsing awkwardness.
- Frame recurring contacts as people you’re getting to know rather than strangers you have to deal with.
- In communities you are newly joining, give yourself a deliberate "warm expectation" before each visit during the first month.
Evidence
Darley and Berscheid (1967) found that anticipated interaction increased liking for a target person; this is a replicated finding in social psychology. (observational)
Laboratory finding; the effect size in real-world social entry contexts has not been separately studied.
Sources
- Darley, J. M., & Berscheid, E. (1967). Increased liking as a result of the anticipation of personal contact. Human Relations, 20(1), 29–40.
- Darley, J. M., & Berscheid, E. (1967). Increased liking as a result of the anticipation of personal contact. Human Relations, 20(1), 29–40.
Common mistake
Entering new social environments with a frame of anxious evaluation (“Will these people like me?”) which actually decreases liking because anxiety is readable and activates social threat in the other person.
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More practices for The Propinquity Effect (Leon Festinger)
- Design your daily environment to create repeated exposure
You cannot become friends with people you never run into — engineer the run-ins.
- Understand functional distance and not just physical distance
It's not just how far you live from someone — it's how often your paths cross.
- Become a regular somewhere
Returning to the same place on a predictable schedule is the simplest propinquity intervention available.
- Invest in the people physically nearest you
Your immediate neighbors, officemates, and classmates are your highest-ROI friendship investments — propinquity is already working.
- Counteract propinquity bias in friend selection
Proximity is a powerful friendship filter — but it is not the same as fit.
Related concepts
- The Mere Exposure Effect, Made Practical
Familiarity, liking, and the quiet power of repeated presence
- The Similarity-Attraction Effect (Donn Byrne)
Why similarity creates attraction, how to use it intentionally, and where it leads you astray
- The Strength of Weak Ties
How casual connections unlock opportunities your close network can’t see