Identify your center of gravity on the spiral

Find the value system that currently organizes most of your daily behavior and motivation.

Why it works

Graves and Beck proposed that people have a "center of gravity" — a predominant value system that organizes most of their behavior in normal conditions, even if they can access other systems in specific contexts. Knowing your center of gravity explains otherwise puzzling patterns: why certain environments energize you while others feel draining, or why you conflict with people who seem to have similar goals but approach them completely differently.

How to do it

  1. Read brief summaries of each vMEME and identify the two or three that most accurately describe what you find meaningful and what frustrates you.
  2. Ask: "When I’m at my best, what am I motivated by?" and "What most reliably upsets me?"
  3. Look for the system whose concerns match your strongest positive and negative reactions.
  4. Note: most people access multiple systems — identify your most frequent default, not an aspirational identity.

Evidence

Graves’ original framework was based on years of clinical interview and survey research. Beck and Cowan’s Spiral Dynamics extended it into organizational consulting; systematic validation studies are limited. (observational)

The specific color-coded levels are Beck and Cowan’s interpretation of Graves; the precise stage sequence and universal applicability across cultures is contested.

Sources

  • Graves (1970), "Levels of Existence: An Open System Theory of Values," Journal of Humanistic Psychology

Common mistake

Identifying with an aspirational or high-status vMEME (usually Yellow or Turquoise) rather than the one that actually drives your daily choices and reactions.

Practice this with IX Coach

IX Coach’s values exploration conversation is partly a center-of-gravity assessment — identifying what actually motivates you rather than what you think should.

Start with IX Coach

7 days free, then $40/month (~$1.30/day).