Apply the "so what?" test to every supporting point
Each supporting point should directly and uniquely answer the question above it in the pyramid.
Why it works
The "so what?" test checks vertical integrity of the pyramid: the parent claim must follow from the children, and each child must be necessary for the parent to hold. Points that survive "so what?" are genuinely load-bearing. Points that don’t ("this is interesting context") are decoration that imposes reading cost without argumentative contribution. Removing them tightens the structure.
How to do it
- Write your main recommendation, then list each supporting point below it.
- For each supporting point, ask: "If this were false, would it weaken the recommendation?"
- If the answer is no, the point is decorative — cut it or find the level where it is genuinely relevant.
- If removing a point would hurt the argument, ensure it is stated as a direct reason, not as context.
Evidence
The "so what?" test is a practitioner editing heuristic, not a studied technique. Its effectiveness derives from the logical property it checks: whether a proposition is necessary for the conclusion it is claimed to support. (anecdotal)
The test is harder to apply to inductive groupings (where supporting points together suggest a conclusion) than to deductive ones (where the conclusion follows necessarily). Most real arguments are inductive; apply the test with that in mind.
Common mistake
Keeping a point because it is true and interesting rather than because it is load-bearing — truth and relevance are not the same thing in a structured argument.
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More practices for The Minto Pyramid Principle
- Lead with the answer, not the build-up
State your conclusion or recommendation first, then provide the supporting evidence.
- Frame problems with SCQA (Situation–Complication–Question–Answer)
Use the SCQA framework to establish context cleanly before stating your recommendation.
- Group supporting ideas into mutually exclusive, collectively exhaustive buckets
Organize your three to five supporting points so they don’t overlap and together cover the argument completely (MECE).
- Use parallel structure across every level of the pyramid
Ideas at the same level of the hierarchy should be grammatically and logically parallel.
- Write to the question your reader has in mind, not the question you found interesting
Start from the reader’s situation and their pressing question — not from your analysis and its conclusions.