Coaching practices for Cialdini S Principles of Influence During a Big Change

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Does this sound like the set of challenges you might be facing?

  • When I genuinely don’t know the right move, I find myself just doing whatever people like me seem to be doing
  • I open with the big request and watch it get shot down, and afterward I notice the people who got me to commit started with something tiny I could easily say yes to
  • When I’m trying to bring someone around, they treat me as an outsider pushing my own agenda
  • I’m at my best when I’m getting a room aligned and fired up
  • I catch myself going along with someone just because they had the title or the confident expert tone, and later realize I never checked whether they actually knew what they were talking about

Practices that may help

  1. Cialdini’s Principles of Influence
    Robert Cialdini identified six near-universal levers of persuasion — reciprocity, commitment and consistency, social proof, authority, liking, and scarcity — that bias people toward saying yes. They’re drawn from decades of social-psychology research and field studies; the principles are well established even though individual effect sizes vary by context.
  2. Social proof
    People look to what similar others are doing to decide what’s correct, especially under uncertainty.
    Cialdini’s Principles of Influence
  3. Commitment and consistency
    Get a small, voluntary commitment first; people then act to stay consistent with it.
    Cialdini’s Principles of Influence
  4. Activate unity — shared identity before the message
    Establish genuine shared identity with your audience before presenting your position.
    Pre-Suasion, Made Practical
  5. Lead from the influencing domain — take charge, speak up, make sure others are heard
    People strong in influencing sell the team’s ideas inside and outside the organization.
    Strengths-Based Leadership, Made Practical
  6. Authority
    People defer to credible expertise — and to its symbols — more than they realize.
    Cialdini’s Principles of Influence
  7. Elicit a small consistency cue before the main ask
    Get a small, genuine agreement or self-description before the main request — people act consistently with what they’ve said.
    Pre-Suasion, Made Practical
  8. Use reciprocal determinism to change behavior by changing environment or cognition first
    Because person, behavior, and environment influence each other, changing any one of them can shift the whole system.
    Social Cognitive Theory
  9. Liking
    We say yes to people we like — and similarity, compliments, and cooperation grow liking.
    Cialdini’s Principles of Influence
  10. Apply door-in-the-face for prosocial or charitable asks
    The technique was originally tested in a prosocial context and works especially well when both parties share values.
    The Door-in-the-Face Technique, Made Practical

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