Coaching practices for Creative Process Phases

Describe almost anything you are working through and IX Coach finds the practices whose real-world fit is closest. For Creative Process Phases, these are the strongest matches in the current practice library.

Does this sound like the set of challenges you might be facing?

  • I keep dragging the big-picture dreamers into the tedious finishing work and asking my finishers to brainstorm wild ideas, and everyone’s miserable and the handoffs are a mess
  • Every new project I start from a blank page as if I’ve never done anything like it, even though I’ve solved half of it before
  • The moment an idea forms, this critic in my head pounces and kills it before I’ve even written it down, so I end up staring at a blank page with nothing because nothing was ever allowed to survive long enough to grow.
  • Every time I try to brainstorm, the critic and the dreamer are talking over each other
  • I’m sitting on a big messy pile of ideas and now I’m just frozen

Practices that may help

  1. Assign project phases to genius-matched people
    Route early ideation to Wonder/Invention geniuses and execution phases to Tenacity geniuses.
    The 6 Types of Working Genius (Patrick Lencioni)
  2. Express work in reusable intermediate packets
    Break your creative output into small, reusable units — outlines, summaries, frameworks — that can be combined and repurposed.
    Building a Second Brain (BASB), Made Practical
  3. Defer all judgment during ideation
    Separate the generating phase from the evaluating phase — they cannot run simultaneously without killing output.
    Creative Confidence, Made Practical
  4. Separate divergence from convergence sessions
    Keep idea generation and idea selection in separate sittings — never mix the modes.
    Quantity Over Quality: How More Drafts Produce Better Work
  5. Balance divergent with convergent thinking
    Treat creativity as two phases — open up to generate, then close down to select.
    Divergent Thinking: Generating Many Ideas
  6. Iterate — treat the stages as a loop, not a line
    Cycle back to earlier stages as testing reveals you framed the wrong problem.
    Design Thinking, Step by Step
  7. Abandon the work for a defined period and return fresh
    Structured incubation — not avoidance — is an active creative tool.
    Oblique Strategies, Made Practical
  8. Bias toward action over deliberation
    Ship a rough version fast to learn what the problem actually is rather than theorizing indefinitely.
    Creative Confidence, Made Practical
  9. Use low-demand movement as incubation time
    Walking, showering, or doing dishes — rhythmic, low-demand activities free up associative thinking.
    The Three Bs of Creativity: Bed, Bath, and Bus
  10. Design Thinking, Step by Step
    Design thinking is a five-stage problem-solving framework — empathize, define, ideate, prototype, test — popularized by IDEO and the Stanford d.school. It is a process model, not a tested intervention: its value comes from forcing you to understand the user before you commit to a solution, and to learn cheaply through prototypes instead of expensive bets.

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