Coaching practices for How to Generate New Ideas by Combining

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Does this sound like the set of challenges you might be facing?

  • I have two separate things that each work fine on their own, and I keep sensing that the real idea is in mashing them into one
  • I treat every idea on my list as its own separate thing, judging each one solo, and it never occurs to me to mash two of them together
  • Every idea I generate for this is the obvious one, the one anyone in my field would land on, and none of it feels fresh
  • Fascinating little ideas and connections hit me all the time, but I never write any of them down, so when I’m finally staring at a problem that one of them would’ve cracked, it’s long gone and I can’t pull it back.
  • I keep coming up dry on new ideas, and I’ve realized I only ever read and follow stuff inside my own field

Practices that may help

  1. Combinatorial Creativity, Made Practical
    Arthur Koestler’s bisociation theory holds that creative breakthroughs emerge when two previously unconnected frames of reference collide and suddenly fit — not from blank-slate invention but from unexpected combination. The practical implication is that creative output depends heavily on the breadth and diversity of your input: you can only combine what you have already absorbed.
  2. Combine
    Ask: what two things — purposes, materials, functions, or ideas — could be merged to create something new?
    SCAMPER: A Systematic Creativity Technique
  3. Combine and build on others’ ideas
    Treat every idea as a building block — the best ideas in a session are usually hybrids.
    Osborn’s Brainstorming Rules, Made Practical
  4. Treat creativity as combination
    Make new work by joining two existing things that haven’t been joined before.
    Steal Like an Artist, in Practice
  5. Build a "collector’s mind" — capture everything interesting, then look for connections
    Keep an active idea collection so you can search it for unexpected pairings when you need them.
    Combinatorial Creativity, Made Practical
  6. Build a deliberately broad input diet
    Expose yourself to domains far outside your expertise to stock the combinatorial engine.
    Combinatorial Creativity, Made Practical
  7. Steal, steal, then remix
    Collect the best examples you can find, then combine and mutate them into something new.
    Quantity Over Quality: How More Drafts Produce Better Work
  8. Keep a "what if" journal for speculative combinations
    Write out daily "what if X and Y were combined" prompts — and take the speculative ones seriously.
    Combinatorial Creativity, Made Practical
  9. Use SCAMPER and other prompts to vary ideas
    Apply structured prompts (substitute, combine, adapt, modify, etc.) to push ideas in new directions.
    Divergent Thinking: Generating Many Ideas
  10. Divergent Thinking: Generating Many Ideas
    Divergent thinking is generating many varied ideas before judging any of them — the opposite of converging on one answer. The most reliable practical principle is to separate idea generation from evaluation. An honest caveat: traditional group brainstorming usually underperforms the same people working alone and pooling ideas, due to a documented productivity loss.

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