Coaching practices for How to Run User Interviews

Describe almost anything you are working through and IX Coach finds the practices whose real-world fit is closest. For How to Run User Interviews, these are the strongest matches in the current practice library.

Does this sound like the set of challenges you might be facing?

  • I built the thing I was sure people wanted and it just didn’t land
  • I’ve got the conversation booked but I’m staring at a blank page of questions, worried I’ll waste their time asking things I could’ve Googled
  • The conversation goes great and then it just...
  • I showed it to people and everyone said they liked it, but somehow that told me nothing
  • I walk in with my list of things to check on and immediately steer the whole hour into my project review

Practices that may help

  1. Empathize — understand the user first
    Observe and interview the people you are designing for before forming any solution.
    Design Thinking, Step by Step
  2. Prepare questions you genuinely don’t know the answer to
    Ask about the unwritten realities of the role — the things no job posting reveals.
    Informational Interviews: Career Research That Builds Your Network
  3. Close every informational interview with one forward step
    End by asking: "Is there someone else you think I should talk to?"
    Informational Interviews: Career Research That Builds Your Network
  4. Test — let users break it
    Put the prototype in front of real users and treat their confusion as data.
    Design Thinking, Step by Step
  5. Let the report own the agenda
    It’s their meeting — they bring what matters to them, and you adapt to it.
    Effective One-on-Ones, Made Practical
  6. Effective One-on-Ones, Made Practical
    An effective one-on-one is a recurring, protected meeting that belongs to your report: they own the agenda, and your job is to listen, unblock, and support their growth — not to run a status update. The relational mechanisms (regular contact, voice, support) are well grounded; the specific cadence and format are practitioner craft built on top of them.
  7. Listen far more than you talk
    Aim to talk a fraction of the time; your silence is what makes space for the real issues.
    Effective One-on-Ones, Made Practical
  8. Make feedback flow in both directions
    Give timely, specific feedback — and ask for it on your own management.
    Effective One-on-Ones, Made Practical
  9. Prototype with conversations and experiences
    Test a possible path cheaply — talk to someone living it, or try a small slice — before betting on it.
    Designing Your Life, Made Practical
  10. Lead ideation with deep user empathy
    Understand the person you are designing for before generating a single solution.
    Creative Confidence, Made Practical

Related concerns

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