Coaching practices for The 10 10 10 Rule During Conflict

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Does this sound like the set of challenges you might be facing?

  • Something’s genuinely wrong here and there’s no time to coax everyone to a comfortable yes
  • There’s a real call that has to be made right now with no time to build consensus, and I keep softening it and hedging to keep everyone happy
  • I came in hard because the situation called for it, but partway through the urgent part got settled and the other person clearly just needed to feel heard
  • Under all this pressure to please people and react, I’m about to make a call that I already sense doesn’t square with who I actually want to be
  • In the heat of a fight we cross lines we’d never cross when calm

Practices that may help

  1. The 10-10-10 Rule
    Suzy Welch's 10-10-10 rule asks you to evaluate a decision through three time horizons: how will I feel about this in 10 minutes, 10 months, and 10 years? It is a heuristic for countering short-term emotional reactions by making long-run consequences more cognitively vivid. Evidence for the technique specifically is limited, but it draws on well-supported research on temporal discounting and affective forecasting.
  2. Competing (assertive, uncooperative)
    Pursue your own position firmly when speed, principle, or stakes outweigh the relationship cost.
    The Five Conflict-Resolution Styles
  3. Use Competing when speed or safety matters more than buy-in
    Competing — high assertive, low cooperative — is appropriate when the decision is urgent, high-stakes, and not open for debate.
    The Thomas–Kilmann Conflict Mode Instrument (TKI)
  4. Recognize when to shift modes mid-conflict
    The mode that’s right at the start of a conversation may not be right ten minutes in.
    The Thomas–Kilmann Conflict Mode Instrument (TKI)
  5. Use the 10-year view to check values alignment
    Ask: is the 10-year version of this choice consistent with what I actually care about?
    The 10-10-10 Rule
  6. Agree on relationship principles before you need them
    Set explicit rules for how you will treat each other, especially under pressure.
    Secure-Functioning Relationships
  7. Maintain positive tone even during disagreement
    The ratio matters most when you are fighting -- keep warmth and acknowledgment present inside conflict.
    The Magic Relationship Ratio: Gottman's 5-to-1 Principle
  8. Identify your default conflict mode
    Before you can choose a mode, you have to know which one you use automatically.
    The Thomas–Kilmann Conflict Mode Instrument (TKI)
  9. Calibrate the time horizons to the actual decision
    10-10-10 is a template — adjust the horizons to the real timescale of the choice.
    The 10-10-10 Rule
  10. Protect fondness actively during and after conflict
    Conflict is the test of PSO — deliberately hold the positive frame while the negative one is loudest.
    Positive Sentiment Override: How to Build the Lens That Protects Relationships

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