Coaching practices for What is Your Why

Describe almost anything you are working through and IX Coach finds the practices whose real-world fit is closest. For What is Your Why, these are the strongest matches in the current practice library.

Does this sound like the set of challenges you might be facing?

  • If someone asked me right now why I do this
  • I’ve got this inspiring purpose written down and it does absolutely nothing for my actual days
  • I keep trying to dream up my purpose from scratch, like I have to invent it
  • When I talk about what I do I just rattle off the tasks and the features, and people’s eyes glaze over
  • I say we exist for one thing, but when I look honestly at where my time and money and hiring actually go, they’re optimizing for something else

Practices that may help

  1. Find Your Why, Made Practical
    Simon Sinek’s method says people are moved by why you do something before what or how — so the work is to articulate the purpose, cause, or belief that drives you, captured in a single Why statement. The Golden Circle and the Why-statement format are practitioner frameworks: useful and intuitive, but largely anecdotal in their specifics, even though purpose itself does correlate with motivation in research.
  2. Articulate your personal "Why" as a leader
    A leader who cannot state their own purpose clearly cannot communicate it to anyone else.
    Start With Why: Leading Through Purpose
  3. Define your HOWs
    Translate the abstract why into a few concrete principles for how you operate.
    Find Your Why, Made Practical
  4. Mine your defining stories
    Find your why in your past — recurring themes across the moments that shaped you.
    Find Your Why, Made Practical
  5. Start with why (the Golden Circle)
    Lead with the purpose behind what you do, not the features of what you do.
    Find Your Why, Made Practical
  6. Use the Why as a decision filter
    A stated Why that doesn’t actually filter decisions is just branding — the Why has to determine the choices.
    Start With Why: Leading Through Purpose
  7. Write your Why statement
    Capture your purpose in one line: "To ___ so that ___."
    Find Your Why, Made Practical
  8. Capture compelling reasons why
    Write the emotional and practical reasons this result matters — the "why" that will sustain action under resistance.
    Tony Robbins’ Rapid Planning Method (RPM), Made Practical
  9. Articulate the "why" that makes hard things sustainable
    Find the specific reason this difficult thing is worth doing — specific enough to recall when motivation collapses.
    Logotherapy
  10. Maintain Why consistency across boom and crisis
    The Why is tested not in good times but when it is costly to uphold — that is when it either becomes real or becomes revealed as rhetoric.
    Start With Why: Leading Through Purpose

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