Coaching practices for My Brief is So Broad Make it Better Help Everyone That the Possibilities Feel Infinite and I Keep Landing on Bland Generic Answers Because the Problem is Too Big and Vague for Any Specific Alive Solution to Come Into Focus

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Does this sound like the set of challenges you might be facing?

• My brief is so broad — "make it better," "help everyone" — that the possibilities feel infinite and I keep landing on bland, generic answers, because the problem is too big and vague for any specific, alive solution to come into focus.
• The problem I’m chasing is still this big blurry "make it better" cloud, and every time I try to start I spin out because I’ve never pinned down the one sharp thing I’m actually trying to solve for whom.
• I’ve worked through every viable option and they’re all just flavors of mediocre
• My problem feels like one big tangled blob in my head
• I keep spinning my wheels analyzing this from every direction and getting nowhere, and I’m starting to suspect the real trouble is that I’ve never pinned down the exact question I’m trying to answer

Practices that may help

1. Narrow the scope: a smaller problem space is a richer one
   Restrict the problem to a specific user, use case, or scenario — the narrower the brief, the richer the possible solutions within it.
   Deliberate Constraints, Made Practical
2. Define — frame the right problem
   Synthesize your research into a single, sharp problem statement before solving.
   Design Thinking, Step by Step
3. Iterate the matrix when solutions appear insufficient
   If all combinations seem mediocre, the dimensions may be wrong — reframe them before generating more.
   Morphological Analysis, Made Practical
4. Decompose the problem into independent parameters
   Identify the key dimensions that fully describe your problem space before generating solutions.
   Morphological Analysis, Made Practical
5. Define the root question precisely before building the tree
   The issue tree is only as useful as the question at its root — an imprecise question produces a useless tree.
   Issue Tree Analysis
6. Define the problem precisely before solving it
   Write a concrete, specific problem statement — most people try to solve vague problems.
   Problem-Solving Therapy, Made Practical
7. Preferred Future: Describing Life When the Problem Is Solved
   Ask the person to describe in concrete, behavioral detail what life looks like when things are better.
   Solution-Focused Brief Therapy: Building On What Works
8. Introduce a random constraint when stuck
   Arbitrary limits force a new approach because your habitual one is blocked.
   Oblique Strategies, Made Practical
9. Clarify the goal with enough specificity to route toward it
   Hope requires a clear enough destination that routes can be mapped; a vague wish cannot anchor pathways thinking.
   Hope Theory: Agency, Pathways, and Getting Unstuck
10. Cross-pollinate from distant domains
    Pull ideas and analogies from fields unrelated to your problem.
    Divergent Thinking: Generating Many Ideas

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