Coaching practices for I Built the Thing I Was Sure People Wanted and it Just Didn't Land and It's Dawning on Me I Never Actually Watched Anyone Struggle with the Real Problem I Just Assumed They Were Like Me and Designed for Myself

Describe almost anything you are working through and IX Coach finds the practices whose real-world fit is closest. For I Built the Thing I Was Sure People Wanted and it Just Didn't Land and It's Dawning on Me I Never Actually Watched Anyone Struggle with the Real Problem I Just Assumed They Were Like Me and Designed for Myself, these are the strongest matches in the current practice library.

Does this sound like the set of challenges you might be facing?

  • I built the thing I was sure people wanted and it just didn’t land
  • I keep dreaming up clever solutions and they keep falling flat, and I’m starting to suspect I’ve been solving for what I’d want rather than ever really looking at the person I’m supposedly making this for.
  • I showed it to people and everyone said they liked it, but somehow that told me nothing
  • When I look at people who’ve pulled off the thing I want, they all seem like naturals who were always going to make it
  • I keep planning this thing in my head where it all seems to work perfectly, but the second I try to actually make it I realize I had no idea what I really wanted

Practices that may help

  1. Empathize — understand the user first
    Observe and interview the people you are designing for before forming any solution.
    Design Thinking, Step by Step
  2. Lead ideation with deep user empathy
    Understand the person you are designing for before generating a single solution.
    Creative Confidence, Made Practical
  3. Test — let users break it
    Put the prototype in front of real users and treat their confusion as data.
    Design Thinking, Step by Step
  4. Learn from credible models (vicarious experience)
    Watch someone like you succeed at the thing you fear.
    Self-Efficacy: Building the Belief You Can
  5. Prototype to think, not to finish
    Build or sketch something rough specifically to learn what you actually want.
    Quantity Over Quality: How More Drafts Produce Better Work
  6. Prototype — make it cheap and real
    Build the roughest possible version that lets you learn something specific.
    Design Thinking, Step by Step
  7. Normalize the messy process, not just the polished result
    Let people see the iterations and dead ends behind a successful outcome.
    The Pratfall Effect, Made Practical
  8. Use vicarious mastery to lower the threat estimate
    Before attempting something difficult, watch someone similar to you succeed at it — not an expert, but a peer.
    Mastery Experiences
  9. Find a genuine novice to test your explanation on
    Before the real audience, explain to someone who actually doesn’t know.
    The Curse of Knowledge: Why Experts Struggle to Teach
  10. Use inversion as the first model in every problem
    Before solving a problem, ask what would guarantee failure — then avoid those things.
    Mental Models: Charlie Munger’s Latticework Approach

Related concerns

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