Coaching practices for Design Empathy

Describe almost anything you are working through and IX Coach finds the practices whose real-world fit is closest. For Design Empathy, these are the strongest matches in the current practice library.

Does this sound like the set of challenges you might be facing?

  • I built the thing I was sure people wanted and it just didn’t land
  • I keep dreaming up clever solutions and they keep falling flat, and I’m starting to suspect I’ve been solving for what I’d want rather than ever really looking at the person I’m supposedly making this for.
  • I showed it to people and everyone said they liked it, but somehow that told me nothing
  • Every approach I come up with sounds like me, because I keep ruling out anything that doesn’t feel like something I’d do
  • I treated the whole thing like a checklist and shipped the first version because I’d "finished the steps"

Practices that may help

  1. Empathize — understand the user first
    Observe and interview the people you are designing for before forming any solution.
    Design Thinking, Step by Step
  2. Lead ideation with deep user empathy
    Understand the person you are designing for before generating a single solution.
    Creative Confidence, Made Practical
  3. Design Thinking, Step by Step
    Design thinking is a five-stage problem-solving framework — empathize, define, ideate, prototype, test — popularized by IDEO and the Stanford d.school. It is a process model, not a tested intervention: its value comes from forcing you to understand the user before you commit to a solution, and to learn cheaply through prototypes instead of expensive bets.
  4. Test — let users break it
    Put the prototype in front of real users and treat their confusion as data.
    Design Thinking, Step by Step
  5. Ask what a specific other person would do
    Step into a named other’s perspective to access approaches you would not generate as yourself.
    Oblique Strategies, Made Practical
  6. Iterate — treat the stages as a loop, not a line
    Cycle back to earlier stages as testing reveals you framed the wrong problem.
    Design Thinking, Step by Step
  7. Exaptation: look for how a tool or skill in one context could serve a different one
    Ask of any existing skill, tool, or process you already use: "What else could this do that it was not designed for?"
    The Adjacent Possible, Made Practical
  8. Run a structured team morphological session
    The method is most powerful when multiple perspectives populate the dimensions and values.
    Morphological Analysis, Made Practical
  9. Empathy for future generations
    Actively imagine the lives of people who will inhabit the world your choices are building.
    The Good Ancestor: Long-Path Thinking for a Meaningful Life
  10. Adapt
    Ask: what could be adapted or borrowed from another context, industry, or era to solve this problem?
    SCAMPER: A Systematic Creativity Technique

Related concerns

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