Coaching practices for Osborn S Brainstorming Rules After a Loss
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Does this sound like the set of challenges you might be facing?
- An idea barely forms in my head before I’ve already torn it apart
- We fill the whiteboard with dozens of ideas, the energy is great
- Our brainstorms always get hijacked by the same two loud, senior voices while the quieter people
- In our group sessions I have a thought, but by the time it’s finally my turn to say it out loud it’s slipped away
- When I try to brainstorm how to make this work I freeze up and self-censor every idea as not good enough
Practices that may help
- Osborn’s Brainstorming Rules, Made Practical
Alex Osborn’s 1953 rules — defer judgment, go for quantity, combine ideas, and welcome wild ideas — were designed to suppress the social inhibition that kills idea-generation in groups. The rules themselves target a real problem, but controlled research consistently finds that nominal groups (people brainstorming alone then pooling) outperform interacting groups; the rules work best when combined with individual idea generation first. - Defer judgment during ideation
Separate generating ideas from evaluating them — criticism comes later, never during.
Osborn’s Brainstorming Rules, Made Practical - Harvest and cluster ideas after the session
The generation phase is worthless without a systematic harvest: sort, name, and prioritize the output.
Osborn’s Brainstorming Rules, Made Practical - Use round-robin turns to equalize contribution
Give everyone a timed, equal turn — it prevents a few voices from dominating and pulls quieter members into the space.
Osborn’s Brainstorming Rules, Made Practical - Use brainwriting to defeat production blocking
Have everyone write ideas silently at the same time, then share — this is the group brainstorm that research actually supports.
Osborn’s Brainstorming Rules, Made Practical - Reverse brainstorm: solve the opposite problem first
Ask "How would we guarantee the worst possible outcome?" — then invert every answer.
Lateral Thinking, Made Practical - Brainwrite instead of group brainstorm
Have people generate ideas silently and individually first, then pool and build.
Divergent Thinking: Generating Many Ideas - Welcome wild and outrageous ideas
Explicitly invite the absurd — it’s easier to tame a wild idea than to enliven a dull one.
Osborn’s Brainstorming Rules, Made Practical - Combine and build on others’ ideas
Treat every idea as a building block — the best ideas in a session are usually hybrids.
Osborn’s Brainstorming Rules, Made Practical - Go for quantity over quality
Set a raw count target — the goal is many ideas, not good ones.
Osborn’s Brainstorming Rules, Made Practical
Related concerns
- Brainstorming Rules Osborn
Alex Osborn’s 1953 rules — defer judgment, go for quantity, combine ideas, and welcome wild ideas — were designed to suppress the social inhibition that kills idea-generation in groups. The rules themselves target a real problem, but controlled research consistently finds that nominal groups (people brainstorming alone then pooling) outperform interacting groups; the rules work best when combined with individual idea generation first.
- Osborn S Brainstorming Rules After A Setback
Alex Osborn’s 1953 rules — defer judgment, go for quantity, combine ideas, and welcome wild ideas — were designed to suppress the social inhibition that kills idea-generation in groups. The rules themselves target a real problem, but controlled research consistently finds that nominal groups (people brainstorming alone then pooling) outperform interacting groups; the rules work best when combined with individual idea generation first.
- Osborn S Brainstorming Rules At Work
Alex Osborn’s 1953 rules — defer judgment, go for quantity, combine ideas, and welcome wild ideas — were designed to suppress the social inhibition that kills idea-generation in groups. The rules themselves target a real problem, but controlled research consistently finds that nominal groups (people brainstorming alone then pooling) outperform interacting groups; the rules work best when combined with individual idea generation first.
- Osborn S Brainstorming Rules When Starting Out
Alex Osborn’s 1953 rules — defer judgment, go for quantity, combine ideas, and welcome wild ideas — were designed to suppress the social inhibition that kills idea-generation in groups. The rules themselves target a real problem, but controlled research consistently finds that nominal groups (people brainstorming alone then pooling) outperform interacting groups; the rules work best when combined with individual idea generation first.
- Creative Brainstorming Rules
Alex Osborn’s 1953 rules — defer judgment, go for quantity, combine ideas, and welcome wild ideas — were designed to suppress the social inhibition that kills idea-generation in groups. The rules themselves target a real problem, but controlled research consistently finds that nominal groups (people brainstorming alone then pooling) outperform interacting groups; the rules work best when combined with individual idea generation first.
- How To Run A Brainstorm
The generation phase is worthless without a systematic harvest: sort, name, and prioritize the output.
Harvest and cluster ideas after the session
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