Focus on interests, not positions
Dig beneath what each side demands to why they want it — the interest, not the stance.
Why it works
A position is one solution a person has fixed on; the interest is the underlying need it was meant to satisfy. Positions clash because they’re single points, but interests are multiple and often compatible — so working at the interest level reveals overlaps that positional bargaining hides. Most interests can be met in more than one way.
How to do it
- For each demand, ask "why?" and "why not?" until you reach the underlying need.
- List your own interests and your best guess at theirs before you talk numbers.
- Acknowledge their interests as part of the problem, then look for solutions serving both.
Evidence
A foundational tenet of the Harvard Negotiation Project. The interests-vs-positions distinction is widely taught and consistent with research on integrative bargaining, though the book itself is a framework, not an experiment. (mechanistic)
Mechanistically sound and widely adopted; treat it as a well-reasoned framework rather than a single quantified study.
Common mistake
Negotiating the two stated positions as if they’re the only options, so the talk becomes a tug-of-war with no room to create value.
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More practices for Getting to Yes: Principled Negotiation
- Separate the people from the problem
Be hard on the problem, soft on the people — attack the issue, not each other.
- Invent options for mutual gain
Brainstorm multiple possible deals before deciding, expanding the pie before splitting it.
- Insist on objective criteria
Anchor the deal to independent standards — market rates, precedent, expert opinion — not willpower.
- Know your BATNA
Your Best Alternative To a Negotiated Agreement is the source of your real leverage.
- Negotiation jujitsu
When they attack your position, don’t push back — redirect the force toward the problem.