Diagnose which trust dimension is broken before trying to repair
Name the specific trust assessment that failed — then address that one, not trust in general.
Why it works
When trust breaks down, the instinct is to apologize for "not being trustworthy" — a global statement that addresses none of the four dimensions precisely. Feltman’s insight is that each dimension fails for different reasons and requires different repair. Sincerity failures require honesty correction; reliability failures require behavioral follow-through; competence failures require capability building or role clarification; care failures require visible alignment of interests. Generic trust repair misses the specific lever.
How to do it
- When trust feels damaged, ask: "Which of the four dimensions is the real problem — sincerity, reliability, competence, or care?"
- If you are not sure, ask the other person directly: "What specifically did I do or not do that affected your trust in me?"
- Match your repair attempt to the dimension: a commitment (reliability), an honest statement (sincerity), a demonstration of skill (competence), or a visible action in their interest (care).
- Don’t offer all four apologies for all four dimensions — specificity signals that you actually understand what happened.
Evidence
Trust repair research consistently finds that targeted repair attempts (addressing the specific violation) outperform general apologies; the effectiveness of the Feltman framework’s dimensional approach is consistent with this finding. Kim and colleagues show the repair move must match the violation type — apology restores competence-based trust while denial better restores integrity-based trust — direct evidence that diagnosing which dimension broke changes what actually works. (mechanistic)
Feltman’s four-dimension model is a practitioner framework; trust repair research uses different taxonomies. The directional finding (specific outperforms general) is well supported, but exact dimension labels are Feltman’s.
Sources
- Kim, Dirks & Cooper (2009), repairing trust through specific versus general apologies, Journal of Applied Psychology
- Kim, P. H., Ferrin, D. L., Cooper, C. D., & Dirks, K. T. (2004). Removing the shadow of suspicion: The effects of apology versus denial for repairing competence- versus integrity-based trust violations. Journal of Applied Psychology, 89(1), 104–118.
- Kim, P. H., Dirks, K. T., & Cooper, C. D. (2009). The repair of trust: A dynamic bilateral perspective and multilevel conceptualization. Academy of Management Review, 34(3), 401–422.
Common mistake
Repairing the wrong dimension — offering to try harder (reliability repair) when the actual problem is that the other person doesn’t believe you care about their interests (care failure).
Practice this with IX Coach
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More practices for The Trust Triangle
- Build sincerity by saying only what you mean
Only make commitments and assertions you actually believe — and retract the ones you don’t.
- Build reliability by making smaller, keepable promises
Under-promise consistently, then exceed rather than over-promise and fall short.
- Be transparent about your competence limits
Name what you can do, what you can’t, and what you’ll need to learn — before you are found out.
- Demonstrate care through visible acts in the other person’s interest
Show that your interests and theirs are genuinely aligned — not only when it’s convenient.
- Extend trust deliberately to invite it
Trust others first, in bounded ways, before they have earned every dimension — it is how trust is built.
- Have explicit trust conversations when trust is at stake
Name the trust issue directly rather than managing it indirectly.
Related concepts
- The Trust Equation, Made Practical
The four trust levers and why self-orientation is the denominator that matters most
- Radical Candor, Made Practical
The 2x2, the mechanisms behind real candor, and an honest read on the evidence
- Crucial Conversations, Made Practical
Safety, mutual purpose, STATE, and the stories that drive us
- Nonviolent Communication (NVC), Made Practical
The four components, the mechanisms behind them, and an honest read on the evidence