Treat items 6–25 as active avoidances, not a later list
Everything not in your top 5 must be actively avoided — it is your "do-not-do" list.
Why it works
Goals in the top-6-to-25 range are cognitively expensive precisely because they are compelling — they feel important, trigger guilt when neglected, and invite opportunistic "just a little" engagement that chips away at focused time. Labeling them avoidances rather than a backlog changes their mental status from open loops to closed decisions, which reduces their attentional pull.
How to do it
- Write "AVOID UNTIL FOCUS LIST CHANGES" across items 6–25, or put them in a sealed envelope.
- When an item from the avoid list surfaces as an opportunity, name it explicitly: "This is an avoid-list item."
- Revisit the list only on a defined schedule (quarterly) — not reactively when something looks attractive.
- If a genuinely compelling opportunity arises that belongs on the Focus List, a current item must come off.
Evidence
Opportunity cost research shows that the most expensive alternative to a chosen action is usually a good alternative, not a bad one. Items 6–25 represent exactly these high-quality opportunity costs, making explicit avoidance a rational choice rather than a sacrifice. (mechanistic)
Whether any individual benefits from strict avoidance vs. flexible reprioritization depends on their self-regulation style; for people who over-schedule, strict avoidance lists work better.
Common mistake
Treating the avoid list as a "coming soon" queue and picking items off it opportunistically — which is exactly the behavior the strategy exists to prevent.
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More practices for Warren Buffett’s Two-List Strategy
- Write all 25 goals without editing
Brain-dump every goal, aspiration, and project you’re holding — professional and personal — uncensored.
- Circle your top 5 without negotiating
From 25, choose exactly 5 — the ones you’d feel worst about not doing.
- Run a quarterly focus review to refresh the lists
Revisit and rebuild both lists every quarter — priorities shift, and so should the lists.
- Name one most-important task each morning
Each day, identify the single item from your Focus List that most needs to move forward today.
- Keep your Focus List physically visible
Post your top 5 somewhere unavoidable so every new request gets evaluated against them.
- Separate urgent from important with a dedicated triage window
Give urgent-but-not-important items a contained window so they stop hijacking your Focus List time.
Related concepts
- Essentialism, Made Practical
Less but better — the disciplined pursuit of less, trade-offs, and the mechanisms
- The Eisenhower Matrix, Made Practical
The four quadrants, delegation, elimination, and the mechanism behind each move
- The ONE Thing, Made Practical
The Focusing Question, time blocking, and the domino effect — with the evidence