Write all 25 goals without editing
Brain-dump every goal, aspiration, and project you’re holding — professional and personal — uncensored.
Why it works
The uncensored list externalizes what the working-memory system is already tracking. Cognitive science shows that unfinished or uncommitted goals generate background mental chatter (the Zeigarnik effect) that erodes focus. Getting them on paper stops the rumination loop and creates a workable object you can reason about rather than feel about.
How to do it
- Set a 15-minute timer and write every career goal, personal project, or aspiration that genuinely occupies mental space.
- Don’t filter for realism — include things you’ve been meaning to do for years.
- Aim for 20–30 items; if you have fewer than 15, you haven’t looked deep enough.
- Stop writing when the timer runs out, not when you feel "done."
Evidence
The Zeigarnik effect — unfinished tasks occupy working memory more than completed ones — provides a mechanistic basis for why externalizing goals reduces cognitive load. More recently, work on "offloading" to external systems confirms it frees attentional resources. (mechanistic)
The effect is well established for unfinished tasks; whether listing goals (rather than completing them) provides the same relief depends on how much the person trusts the list as a system.
Common mistake
Editing the list while writing it — discarding goals as "unrealistic" before seeing the full landscape, which skews the 25→5 selection toward safe rather than true priorities.
Practice this with IX Coach
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More practices for Warren Buffett’s Two-List Strategy
- Circle your top 5 without negotiating
From 25, choose exactly 5 — the ones you’d feel worst about not doing.
- Treat items 6–25 as active avoidances, not a later list
Everything not in your top 5 must be actively avoided — it is your "do-not-do" list.
- Run a quarterly focus review to refresh the lists
Revisit and rebuild both lists every quarter — priorities shift, and so should the lists.
- Name one most-important task each morning
Each day, identify the single item from your Focus List that most needs to move forward today.
- Keep your Focus List physically visible
Post your top 5 somewhere unavoidable so every new request gets evaluated against them.
- Separate urgent from important with a dedicated triage window
Give urgent-but-not-important items a contained window so they stop hijacking your Focus List time.
Related concepts
- Essentialism, Made Practical
Less but better — the disciplined pursuit of less, trade-offs, and the mechanisms
- The Eisenhower Matrix, Made Practical
The four quadrants, delegation, elimination, and the mechanism behind each move
- The ONE Thing, Made Practical
The Focusing Question, time blocking, and the domino effect — with the evidence