Coaching practices for Expectancy Value Theory Why You Try or Don T in a New Job

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Does this sound like the set of challenges you might be facing?

  • I just don’t believe I can do this, and no amount of "you’ve got this" or hyping myself up moves that conviction an inch
  • I keep putting this off because deep down I don’t think I can actually pull it off
  • I keep avoiding this even though I’m capable of it and I do care, and I can’t explain why
  • I’m completely unmotivated and I honestly can’t tell whether it’s that deep down I don’t believe I can pull this off, or that I just don’t care about it
  • I’m about to walk into a new job and a new neighborhood, and I’m already bracing for it to be awkward, rehearsing how they probably won’t take to me

Practices that may help

  1. Expectancy-Value Theory: Why You Try (or Don’t)
    Jacquelynne Eccles’s expectancy-value theory proposes that motivation to pursue a task is jointly determined by two factors: expectancy (your belief that you can succeed) and value (how much you care about success). Both are required — high value with low expectancy produces anxiety and avoidance; high expectancy with low value produces competent indifference. The theory has a substantial empirical base primarily in academic achievement contexts, with reasonable generalisation to broader life domains.
  2. Build expectancy through mastery experiences, not just affirmations
    Expectancy — the belief that you can succeed — grows from actual small wins, not self-talk.
    Expectancy-Value Theory: Why You Try (or Don’t)
  3. Raise your expectancy of success before starting
    Boost confidence that effort will actually lead to a good outcome — low expectancy is a core driver of delay.
    The Procrastination Equation, Made Practical
  4. Socialise your values and expectations to reduce hidden motivation barriers
    Others’s expectations and transmitted values shape whether you believe you belong in a domain — making implicit messages explicit clears hidden motivation blocks.
    Expectancy-Value Theory: Why You Try (or Don’t)
  5. Diagnose whether you are stuck on expectancy or value
    Before trying to motivate yourself, identify which of the two factors is actually low.
    Expectancy-Value Theory: Why You Try (or Don’t)
  6. Use the anticipation of interaction to create liking before meeting
    Knowing you will interact with someone in the future makes you evaluate them more positively before it happens.
    The Propinquity Effect (Leon Festinger)
  7. Reduce the perceived cost of the task, not just increase its value
    High cost — effort, anxiety, or opportunity cost — can cancel even genuinely valued tasks; reducing cost is a motivation lever that is often overlooked.
    Expectancy-Value Theory: Why You Try (or Don’t)
  8. Calibrate expectations for how long novelty will sustain motivation
    New projects and environments produce an initial motivational burst that reliably fades — plan for this.
    Affect Forecasting: Why You Mispredicted How You’d Feel
  9. Check whether you’re demanding an unfair ambiguity premium
    Estimate what you’d accept under comparable known-odds risk — if your bar is much higher for unknown odds, that gap is the bias.
    Ambiguity Aversion — Why Unknown Odds Feel Worse Than Bad Odds
  10. Ask: “Would I choose this today if I were starting fresh?”
    Evaluate your current situation as if you were encountering it for the first time, without sunk costs.
    Status Quo Bias — Why We Stick with the Default

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