Coaching practices for I Come Up with Three or Four Decent Ideas and Then Just Stop Satisfied Like That's the Whole Pool and I Never Push Past the Obvious Ones Into the Territory Where the Surprising Less Safe Ideas Actually Live

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Does this sound like the set of challenges you might be facing?

• I come up with three or four decent ideas and then just stop, satisfied, like that’s the whole pool
• I come up with three or four obvious options, one of them seems fine, and I just grab it
• I stop brainstorming the moment I have a few decent ideas, satisfied too early
• The first decent idea shows up and I grab it and call it done
• I land on the first idea that seems okay and immediately want to run with it and stop there

Practices that may help

1. Go for quantity over quality
   Set a raw count target — the goal is many ideas, not good ones.
   Osborn’s Brainstorming Rules, Made Practical
2. Go for quantity first
   Aim for a high number of ideas; the best ones tend to come later in the list.
   Divergent Thinking: Generating Many Ideas
3. Maximize quantity of ideas before evaluating
   Set an explicit quantity target — generate at least 20 ideas before reviewing any of them.
   The Medici Effect: Innovation at the Intersection
4. The obvious veto: reject the first three ideas before keeping any
   Force yourself to generate more by vetoing the first plausible ideas — they are almost always the most obvious ones.
   Deliberate Constraints, Made Practical
5. Set a volume quota before judging
   Commit to a minimum number of drafts or ideas before allowing yourself to evaluate any.
   Quantity Over Quality: How More Drafts Produce Better Work
6. Quantity first: generate the most ideas possible before evaluating any
   The best way to have a good idea is to have many ideas — originality rises with volume, so generate recklessly before selecting.
   The Beginner’s Mind in Creative Practice
7. Defer judgment during generation
   Generate ideas with no criticism, then evaluate in a separate pass.
   Divergent Thinking: Generating Many Ideas
8. Cultivate the slow hunch: let ideas develop over months, not hours
   Resist the urge to act on a half-formed idea; keep it alive in a notebook until adjacent pieces arrive to complete it.
   The Adjacent Possible, Made Practical
9. Welcome wild and outrageous ideas
   Explicitly invite the absurd — it’s easier to tame a wild idea than to enliven a dull one.
   Osborn’s Brainstorming Rules, Made Practical
10. Ideate — generate options before judging
    Produce many candidate solutions, deferring evaluation until you have quantity.
    Design Thinking, Step by Step

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