Com B Model Explained: 10 Evidence-Based Coaching Practices

Describe almost anything you are working through and IX Coach finds the practices whose real-world fit is closest. For Com B Model Explained, these are the strongest matches in the current practice library.

About 1 minute

Try it here: find the part holding you back

Change tends to stall on one of three parts: capability, opportunity or motivation. Pick the one that feels most in the way.

Which part of the change you want feels most in the way right now?

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Practices that may help

  1. The COM-B Model and Behavior Change Wheel
    COM-B (Capability, Opportunity, Motivation, Behavior) is a diagnostic framework developed by Michie and colleagues that maps the three conditions any behavior requires: you must be able to do it, have the opportunity to do it, and want to do it. Research supporting COM-B as a systematic intervention framework is largely expert-consensus and observational rather than RCT; its main value is stopping you from applying the wrong lever.
  2. Use social opportunity — others who make the behavior normal
    Position yourself in social contexts where your target behavior is modeled, expected, or easy to perform with others.
    The COM-B Model and Behavior Change Wheel
  3. Strengthen automatic motivation through cue-response pairings
    Build automatic, habitual pulls toward the behavior so it does not compete for conscious motivation each time.
    The COM-B Model and Behavior Change Wheel
  4. The Fogg Behavior Model, Made Practical
    BJ Fogg’s model states that behavior happens when three elements converge at the same moment: sufficient motivation, sufficient ability, and a prompt. If a behavior isn’t happening, one of these three is the bottleneck — and diagnosing which one tells you exactly what to change. The model is practitioner-developed with strong theoretical grounding; large-scale RCT evidence is limited but the framework is widely used in product design and behavior change programs.
  5. Constantly distinguish the map from the territory
    A model is a simplification — know precisely where yours breaks down.
    Mental Models: Charlie Munger’s Latticework Approach
  6. Diagnose before you prescribe with COM-B
    Before picking a strategy, identify which of Capability, Opportunity, or Motivation is the bottleneck.
    The COM-B Model and Behavior Change Wheel
  7. Clarify reflective motivation through values and goals
    Articulate why the behavior matters to you — in your own words, tied to your own values.
    The COM-B Model and Behavior Change Wheel
  8. Trim model complexity
    Prefer the simplest model of a situation that still fits all the evidence.
    Occam’s Razor: Prefer the Simpler Explanation
  9. Build psychological capability through knowledge and practice
    Acquire the understanding and self-regulatory skill the behavior demands before expecting consistent performance.
    The COM-B Model and Behavior Change Wheel
  10. Match your intervention type to the COM-B gap
    Use the Behavior Change Wheel to select the intervention approach that fits the diagnosed gap — not your default.
    The COM-B Model and Behavior Change Wheel

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