Competing Behavior Model: 10 Evidence-Based Coaching Practices

Describe almost anything you are working through and IX Coach finds the practices whose real-world fit is closest. For Competing Behavior Model, these are the strongest matches in the current practice library.

About 2 minutes

List what competes with the habit you want

Habits that use the same time or energy as your goal can crowd it out, so name them.

What do you most often do instead of your goal?

Or do it with Io instead.

Practices that may help

  1. Use social opportunity — others who make the behavior normal
    Position yourself in social contexts where your target behavior is modeled, expected, or easy to perform with others.
    The COM-B Model and Behavior Change Wheel
  2. Surface goal conflicts before they undermine each other
    Goals that compete for the same time or emotional bandwidth will suppress each other — make the conflict explicit.
    Goal Systems Theory: How Goals Work Together (and Against Each Other)
  3. The COM-B Model and Behavior Change Wheel
    COM-B (Capability, Opportunity, Motivation, Behavior) is a diagnostic framework developed by Michie and colleagues that maps the three conditions any behavior requires: you must be able to do it, have the opportunity to do it, and want to do it. Research supporting COM-B as a systematic intervention framework is largely expert-consensus and observational rather than RCT; its main value is stopping you from applying the wrong lever.
  4. Diagnose which element — motivation, ability, or prompt — is the bottleneck
    When a behavior isn’t happening, ask: Is the person motivated enough? Can they do it? Are they being prompted?
    The Fogg Behavior Model, Made Practical
  5. Clarify reflective motivation through values and goals
    Articulate why the behavior matters to you — in your own words, tied to your own values.
    The COM-B Model and Behavior Change Wheel
  6. Engineer your physical environment to create opportunity
    Rearrange space, tools, and access so the desired behavior is the path of least resistance.
    The COM-B Model and Behavior Change Wheel
  7. Strengthen automatic motivation through cue-response pairings
    Build automatic, habitual pulls toward the behavior so it does not compete for conscious motivation each time.
    The COM-B Model and Behavior Change Wheel
  8. Redesign your reward schedule so immediate consequences favor long-term goals
    Map what’s immediately rewarding about competing behaviors and increase the immediate payoff of the behavior you want.
    Hyperbolic Discounting — Why Future You Always Gets the Short End
  9. The Fogg Behavior Model, Made Practical
    BJ Fogg’s model states that behavior happens when three elements converge at the same moment: sufficient motivation, sufficient ability, and a prompt. If a behavior isn’t happening, one of these three is the bottleneck — and diagnosing which one tells you exactly what to change. The model is practitioner-developed with strong theoretical grounding; large-scale RCT evidence is limited but the framework is widely used in product design and behavior change programs.
  10. Understand the action line — the threshold where behavior fires
    Every behavior has a required minimum of motivation × ability; staying above that action line is the design goal.
    The Fogg Behavior Model, Made Practical

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