Criteria for Behavior Change: 10 Evidence-Based Coaching Practices

Describe almost anything you are working through and IX Coach finds the practices whose real-world fit is closest. For Criteria for Behavior Change, these are the strongest matches in the current practice library.

Practices that may help

  1. Apply the experiential processes early, behavioral ones later
    Use consciousness-raising and emotional arousal early; counter-conditioning and stimulus control after you commit.
    The Transtheoretical Model of Change, Made Practical
  2. The COM-B Model and Behavior Change Wheel
    COM-B (Capability, Opportunity, Motivation, Behavior) is a diagnostic framework developed by Michie and colleagues that maps the three conditions any behavior requires: you must be able to do it, have the opportunity to do it, and want to do it. Research supporting COM-B as a systematic intervention framework is largely expert-consensus and observational rather than RCT; its main value is stopping you from applying the wrong lever.
  3. Install feedback loops to track behavior and adjust
    Measure the behavior directly and use the data to update your intervention, not just your motivation.
    The COM-B Model and Behavior Change Wheel
  4. Match your intervention type to the COM-B gap
    Use the Behavior Change Wheel to select the intervention approach that fits the diagnosed gap — not your default.
    The COM-B Model and Behavior Change Wheel
  5. Design the experiment as an environmental probe
    Test one specific context change rather than your willpower.
    Tiny Experiments: Testing Change Without Committing to It
  6. Build psychological capability through knowledge and practice
    Acquire the understanding and self-regulatory skill the behavior demands before expecting consistent performance.
    The COM-B Model and Behavior Change Wheel
  7. Environment Design for Behavior Change
    Environment design uses the well-documented finding that behavior tracks context more than intention: placing healthy options visibly, removing cues for unwanted behaviors, and reducing friction for good ones changes what people do without relying on willpower. The evidence for context effects on behavior is strong; specific design prescriptions vary in how well they have been tested.
  8. Modify antecedents to trigger behavior before it depends on motivation
    Change the cues that precede a behavior to make it more or less likely to occur.
    Operant Conditioning and Schedules of Reinforcement
  9. Diagnose before you prescribe with COM-B
    Before picking a strategy, identify which of Capability, Opportunity, or Motivation is the bottleneck.
    The COM-B Model and Behavior Change Wheel
  10. Engineer your physical environment to create opportunity
    Rearrange space, tools, and access so the desired behavior is the path of least resistance.
    The COM-B Model and Behavior Change Wheel

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