Coaching practices for How to Be More Assertive and Confident at Work

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Does this sound like the set of challenges you might be facing?

  • I say the firm thing but my voice goes up at the end like a question, my eyes drop, and I tack on a nervous little laugh
  • I always feel like I have to come across as the confident expert with all the answers, but it seems to put people on guard
  • Even when I’ve got the right words, my voice goes shaky and my sentences tilt up into questions, and the apology in my body
  • When I want people to take me seriously I tend to lead with my résumé and how much I know, and I can feel it land as bragging
  • I’ve told my people a hundred times they can disagree with me, but they still don’t

Practices that may help

  1. Assertiveness Training, Made Practical
    Assertiveness training is a set of learnable skills — using I-statements, the broken-record technique, fogging, and saying no without over-justifying — that let you express needs and limits directly without aggression or passivity. It comes out of behavior therapy and social-skills training and has a genuine clinical basis, taught for decades in therapeutic settings.
  2. Match your body to your words
    Assertive words undercut by passive body language read as a bluff.
    Assertiveness Training, Made Practical
  3. Use powerless communication to build trust
    Ask questions and admit uncertainty rather than projecting confidence — it builds credibility with givers.
    Give and Take: The Giver Advantage
  4. Appear confident even when you don’t feel it
    Maintain eye contact, a level voice, and an upright posture — confidence is performed before it’s felt.
    DEAR MAN: DBT’s Skill for Asking for What You Want Effectively
  5. Signal credibility without claiming it
    Let your knowledge show through questions and specifics, not through declarations of expertise.
    The Trust Equation, Made Practical
  6. Managing Up: Practical Skills for Working with Your Boss
    Managing up means proactively understanding your manager’s priorities, communication style, and constraints — then adapting how you work and communicate to make the partnership effective. Done well it is collaborative rather than manipulative: it reduces friction, builds trust, and creates space for greater autonomy. The evidence base is primarily organizational behavior research on leader-member exchange and practitioner consensus.
  7. Teach speak-up skills, not just encourage speaking up
    Give team members specific language for raising concerns, not just permission to raise them.
    Psychological Safety in Teams
  8. Bring a proposed solution when you bring a problem
    Describe the problem and your recommended path before asking for a decision.
    Managing Up: Practical Skills for Working with Your Boss
  9. Pair confidence work with honest, accurate appraisal of your actual standing
    Confidence without accurate self-assessment is overconfidence — the goal is calibrated self-belief, not boosted belief.
    Power Posing Revisited
  10. Read assertiveness and responsiveness quickly
    Observe whether someone talks more than they listen (assertiveness) and whether they show emotion openly (responsiveness).
    Social Style Matrix: Adapting to How People Communicate

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