Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay

Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay is a journal article by Drazen Prelec, Duncan Simester (2001), published in Marketing Letters. IX Coach's practice library cites it in 2 practices across 2 concepts; each one is listed below, so you can see exactly where this journal article is put to use.

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