Issue Involvement Can Increase or Decrease Persuasion by Enhancing Message-Relevant Cognitive Responses
Issue Involvement Can Increase or Decrease Persuasion by Enhancing Message-Relevant Cognitive Responses is a journal article by Richard E. Petty, John T. Cacioppo (1979), published in Journal of Personality and Social Psychology. IX Coach's practice library cites it in 2 practices across 1 concept; each one is listed below, so you can see exactly where this journal article is put to use.
Where to find it
Practices on IX Coach that cite Issue Involvement Can Increase or Decrease Persuasion by Enhancing Message-Relevant Cognitive Responses
- Lead with argument quality on the central route
When your audience is engaged and able, weak arguments actively backfire — make every point earn its place.
Elaboration Likelihood Model, Made Practical
- Increase personal relevance to shift the audience to the central route
Show people what is personally at stake before presenting your argument.
How this page was checked
- The citation was matched to its Crossref record, and the title, authors and year above are taken from that record — not written by us.
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