The Adaptive Decision Maker
The Adaptive Decision Maker is a book by John W. Payne, James R. Bettman, Eric J. Johnson (1993), published by Cambridge University Press. IX Coach's practice library cites it in 2 practices across 1 concept; each one is listed below, so you can see exactly where this book is put to use.
Where to find it
Practices on IX Coach that cite The Adaptive Decision Maker
- Use anti-goals as a decision filter before evaluating opportunities
Run every major opportunity through your anti-goals list before calculating the upside.
Anti-Goals: Defining Success by What You Refuse to Accept
- Distinguish true anti-goals from solvable constraints
Some "I won’t accept" conditions are actually design problems — not genuine anti-goals — and can be solved rather than ruled out.
How this page was checked
- The citation was matched to its Crossref record, and the title, authors and year above are taken from that record — not written by us.
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