The Dilution Model: How Additional Goals Undermine the Perceived Instrumentality of a Shared Path
The Dilution Model: How Additional Goals Undermine the Perceived Instrumentality of a Shared Path is a journal article by Ying Zhang, Ayelet Fishbach, Arie W. Kruglanski (2007), published in Journal of Personality and Social Psychology. IX Coach's practice library cites it in 3 practices across 1 concept; each one is listed below, so you can see exactly where this journal article is put to use.
Where to find it
Practices on IX Coach that cite The Dilution Model
- Design multifinal means — activities that serve several goals at once
Activities that advance multiple goals feel more energising and are more likely to be started.
Goal Systems Theory: How Goals Work Together (and Against Each Other)
- Strengthen goal commitment through the means you choose
The path you commit to shapes how strongly you pursue the goal — different means produce different levels of dedication.
- Avoid the equifinality trap: too many paths lower commitment
When many different means can achieve the same goal, commitment to any single one weakens — narrow the path.
How this page was checked
- The citation was matched to its Crossref record, and the title, authors and year above are taken from that record — not written by us.
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