The SBI Feedback Model, Made Practical

Situation, Behavior, Impact — the structure that takes the sting out of honest feedback

How do you give feedback that is specific and doesn’t make people defensive?

The SBI model (Situation–Behavior–Impact), developed by the Center for Creative Leadership, structures feedback by anchoring it to an observable moment, describing the behavior seen rather than inferring motive, and naming the actual impact. This reduces defensiveness and attribution errors; the model is established clinical practice in leadership development, though direct RCT comparisons to other feedback approaches are limited.

Most feedback fails not because it is wrong but because it is vague, personal, or arrives without context — triggering defensiveness instead of reflection. The Center for Creative Leadership’s SBI model solves this by separating what happened (situation), what was done (behavior), and what resulted (impact). Each element does specific psychological work. Below are the core practices, each with the mechanism behind it and a calibrated read on the evidence.

Practices

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