Name the actual impact on you or the team
Say what effect the behavior had — on you, on others, on the work.
Why it works
The impact statement converts abstract criticism into a causal story the receiver can evaluate: "when X happened, Y resulted." It also shifts the emotional register from judgment ("this was wrong") to consequence ("this affected me / the team in a concrete way"), which activates empathy rather than defensiveness and gives the receiver a reason to care that isn’t just rule-compliance.
How to do it
- After naming the behavior, add: "The impact on me / the team was…"
- Be specific about outcome — missed deadline, a colleague felt excluded, a client noticed.
- Use "I" statements for personal impact to avoid making it sound like a verdict.
Evidence
Empathy-based communication research shows that people are more motivated to change behavior when they understand its concrete effect on others rather than hearing abstract evaluation. This is consistent with both perspective-taking and prosocial motivation research. (mechanistic)
Impact-statement framing is established clinical communication practice; direct experimental isolation of this element within SBI is not available.
Common mistake
Fabricating or inflating the impact to make the feedback land harder, which the receiver usually detects — and which destroys the credibility of the whole conversation.
Practice this with IX Coach
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More practices for The SBI Feedback Model, Made Practical
- Anchor feedback to a specific situation
Name the exact time and place before you say anything else.
- Describe behavior, not character
Say what the person did — actions, words — not what that says about who they are.
- Invite a response after delivering SBI
Close SBI by asking what the other person makes of it — not with a verdict.
- Add a forward-looking request to SBI
Pair the impact statement with a specific, doable request for next time.
- Use SBI for positive feedback, not just correction
Name the situation, behavior, and impact when someone does something right.
- Choose the right moment and setting for feedback
Feedback lands in proportion to how safe and ready the receiver feels — timing and privacy matter.
Related concepts
- Radical Candor, Made Practical
The 2x2, the mechanisms behind real candor, and an honest read on the evidence
- Nonviolent Communication (NVC), Made Practical
The four components, the mechanisms behind them, and an honest read on the evidence
- Active Listening, Made Practical
The component skills, the mechanisms behind them, and an honest read on the evidence
- Crucial Conversations, Made Practical
Safety, mutual purpose, STATE, and the stories that drive us