How to Write a Why Statement: 10 Evidence-Based Coaching Practices

Describe almost anything you are working through and IX Coach finds the practices whose real-world fit is closest. For How to Write a Why Statement, these are the strongest matches in the current practice library.

About 2 minutes

Try it here: write your why in your own words

Write the purpose or belief that drives you, since putting your reasons on paper keeps them from staying vague.

What purpose or belief drives you, and why does it matter to you?

Or do it with Io instead.

Practices that may help

  1. Find Your Why, Made Practical
    Simon Sinek’s method says people are moved by why you do something before what or how — so the work is to articulate the purpose, cause, or belief that drives you, captured in a single Why statement. The Golden Circle and the Why-statement format are practitioner frameworks: useful and intuitive, but largely anecdotal in their specifics, even though purpose itself does correlate with motivation in research.
  2. Use the correct I-statement structure
    "I feel [emotion] when [specific observable situation] because [why it matters to me]."
    I-Statements: How to Express Yourself Without Triggering Defensiveness
  3. Write the explanation, do not just think it
    Put the "why" in writing so vague mental hand-waving cannot pass as understanding.
    Elaborative Interrogation: Ask "Why Is This True?"
  4. Write your Why statement
    Capture your purpose in one line: "To ___ so that ___."
    Find Your Why, Made Practical
  5. Communicate inside out: Why → How → What
    Lead with the belief, then the approach, then the specifics — the reverse of the typical pitch order.
    Start With Why: Leading Through Purpose
  6. Start with why (the Golden Circle)
    Lead with the purpose behind what you do, not the features of what you do.
    Find Your Why, Made Practical
  7. Articulate your personal "Why" as a leader
    A leader who cannot state their own purpose clearly cannot communicate it to anyone else.
    Start With Why: Leading Through Purpose
  8. Write a values declaration as the core of your legacy letter
    Name the two to four values you most want to have lived by — then write why they matter to you.
    The Legacy Letter: Writing What You Want to Leave Behind
  9. Use the Why as a decision filter
    A stated Why that doesn’t actually filter decisions is just branding — the Why has to determine the choices.
    Start With Why: Leading Through Purpose
  10. Define your HOWs
    Translate the abstract why into a few concrete principles for how you operate.
    Find Your Why, Made Practical

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