Temptation Bundling Milkman: 10 Evidence-Based Coaching Practices

Describe almost anything you are working through and IX Coach finds the practices whose real-world fit is closest. For Temptation Bundling Milkman, these are the strongest matches in the current practice library.

About 2 minutes

Try it here: list your wants and shoulds

Write up to three pairs, each a thing you want with a thing you should do. Pairing them is what makes starting the should easier.

Which wants could you pair with a should? Write each as 'want + should'.

Or do it with Io instead.

Practices that may help

  1. Temptation Bundling, Made Practical
    Temptation bundling — pairing something you want to do with something you should do — has direct experimental support from Katherine Milkman’s gym-attendance research, where bundling audiobooks with exercise meaningfully increased visits. Effects are real but decay over time and after disruptions, so bundling is a habit-starter rather than a permanent motivator.
  2. Design a bundle where the want is only available during the should
    Make the temptation exclusively accessible during the healthy behavior — restriction is the active ingredient.
    Temptation Bundling, Made Practical
  3. Bundle an immediate pleasure with a deferred obligation
    Permit yourself an enjoyable activity only while doing the task you keep avoiding — pair present reward with future-oriented behavior.
    Hyperbolic Discounting — Why Future You Always Gets the Short End
  4. Temptation bundling
    Allow yourself a wanted indulgence only while doing the behavior you avoid.
    Reward Substitution
  5. Audit your wants and shoulds to find bundle candidates
    List the things you want to do but feel guilty about alongside the things you know you should do but avoid.
    Temptation Bundling, Made Practical
  6. Write an if–then plan for your most predictable temptation
    "If I feel the urge to [temptation], then I will [alternative action] instead."
    If–Then Planning, Made Practical
  7. Make it attractive with temptation bundling
    Pair a behavior you should do with one you want to do.
    Atomic Habits, Made Practical
  8. Make an irrevocable decision about a recurring temptation
    Remove the choice entirely in the moment of highest temptation by deciding now, permanently.
    Commitment Contracts, Made Practical
  9. Rotate bundles before they stop working
    A bundle loses its pull when the want becomes associated with work rather than pleasure — rotate before that happens.
    Temptation Bundling, Made Practical
  10. Bundle the should with social connection
    Add a social element to an avoided behavior to make it rewarding in the moment through connection.
    Temptation Bundling, Made Practical

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