EMDR Coaching: Why EMDR Is Therapy, and Where Coaching Can Help
What is EMDR coaching, and can a coach do EMDR with me?
EMDR is a therapy delivered by trained, licensed clinicians, so 'EMDR coaching' has no settled meaning. This page explains what EMDR is and what a session involves, what treatment guidelines and research say about it, where the evidence is disputed, how to find a trained therapist, what coaching can and cannot do beside EMDR therapy, and which crisis lines to use if you are struggling.
EMDR is a therapy, not a coaching method, so 'EMDR coaching' has no settled meaning. The professional association for EMDR says it should be offered by trained, licensed mental health clinicians. If what you want is EMDR itself, the person to look for is a therapist trained in it. If what you want is help with the rest of your life while you do that work, or while you decide whether to start, that is where coaching can sit beside it. This page explains the difference, what an EMDR session involves, what guidelines and research say, how to find a trained therapist, and what coaching can and cannot do around it.
What EMDR is, and what a session involves
EMDR stands for eye movement desensitization and reprocessing. The US Department of Veterans Affairs' National Center for PTSD describes it as an individual therapy for PTSD in which you focus on processing your memory of the trauma. In a session you bring the upsetting memory to mind, along with the thoughts and body sensations tied to it, while paying attention to a back-and-forth movement or sound, such as a therapist's moving finger, a flashing light, or tones played in one ear at a time. Each round lasts about 30 seconds, after which you and the therapist talk about what came up. The same page says you are usually not asked to talk through the details of the trauma, that there is no homework between sessions, and that treatment typically runs about three months of weekly sessions of 50 to 90 minutes.
England's National Institute for Health and Care Excellence (NICE) describes EMDR for adults as based on a validated manual, delivered in a phased manner, and provided by trained practitioners with ongoing supervision. Those two descriptions share what matters for this page: the work is structured, it is paced by a clinician, and it involves deliberately calling a distressing memory to mind. That is the part that belongs in a clinical setting, and the part coaching is not built to hold.
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Why 'EMDR coaching' is a confusing phrase
Someone typing 'EMDR coach' into a search box might mean several different things: a therapist who uses EMDR; a coach who has taken some EMDR-related training; an app or video that offers eye-movement exercises to do alone; or help with the life around therapy. These are not the same thing, and it is worth asking which one is being offered.
EMDRIA, the EMDR International Association, takes a clear position on its site. EMDRIA says EMDR should only be offered by properly trained and licensed mental health clinicians. The association also says it does not condone or support indiscriminate uses of EMDR therapy such as do-it-yourself virtual therapy.
Coaching draws the boundary from its own side. A 2025 post by a credentialed coach on the International Coaching Federation's site puts it in two short sentences: "Coaching is not therapy." "Coaches do not diagnose or treat mental illness." So a person who offers to do EMDR with you under the label of coaching is describing something that neither field's own statements describe as coaching. That is not a verdict on any individual, only a reason to ask exactly what is being offered, by whom, and under what licence.
What guidelines and research say about EMDR
Treatment guidelines for PTSD in adults name EMDR, though they do not all weigh it the same way. The American Psychological Association's 2019 guideline, summarized in American Psychologist, strongly recommended cognitive-behavioral therapy, cognitive processing therapy, cognitive therapy and prolonged exposure therapy, and conditionally recommended brief eclectic psychotherapy, EMDR and narrative exposure therapy. Its panel added that newer studies could move the recommendation for EMDR from conditional to strong in a future review.
The APA has since revised the guideline. A 2026 article in the Journal of EMDR Practice and Research describes the 2025 version as listing cognitive processing therapy, prolonged exposure and trauma-focused cognitive behavioral therapy as first-line and EMDR as second-line, and argues that ranking underrates EMDR. That article is the source for this description; the 2025 guideline text itself was not read for this page. The 2023 guideline from the US Departments of Veterans Affairs and Defense, summarized in the Annals of Internal Medicine in 2024, recommends EMDR among the specific manualized psychotherapies it favors over medication. NICE's 2018 guideline says to offer EMDR to adults with PTSD who present more than three months after a non-combat-related trauma, and to consider it between one and three months if the person prefers it.
A Cochrane review published in 2013 pooled 70 trials with 4,761 participants. It found that individual trauma-focused CBT and EMDR did better than waitlist or usual care at reducing clinician-rated PTSD symptoms. Its authors rated the quality of the evidence as very low and said the findings should be interpreted with caution, so it is a useful marker rather than a final word.
One caution on scope: every guideline above concerns a PTSD diagnosis. EMDRIA lists wider uses, but strong guideline backing for PTSD does not mean the same strength of evidence carries over to every other concern. Whether EMDR fits your situation is a question for a clinician who can assess it.
What the eye movements add is still disputed
Researchers disagree about whether the eye movements themselves do anything. A 2001 meta-analysis of 34 studies by Davidson and Parker found EMDR no more effective than other exposure techniques and noted no extra effect of the eye movements compared with the same procedure without them. The authors concluded that the eye movements appeared unnecessary.
A later meta-analysis by Lee and Cuijpers, published in 2013, looked again with 15 clinical trials that compared EMDR with and without eye movements, plus 11 laboratory trials, 849 participants in all. It found a moderate, significant additive effect of eye movements in the treatment studies (Cohen's d = 0.41) and a larger one in the laboratory studies (d = 0.74), and reported that how faithfully the treatment was delivered affected the result. The two analyses reach different conclusions. For someone choosing help, the practical point is that whether the movement or the structured way of revisiting a memory carries the benefit is unsettled, and that this does not change who should be delivering the therapy.
How to find a trained EMDR therapist
EMDRIA runs a public directory called Find an EMDR Therapist. Only its Full Members receive a listing, and the page says plainly that the association cannot recommend a therapist for you and does not examine or warrant the competence of anyone listed. So the directory is a place to start a search, not a credential check, and the checking is yours to do.
Questions worth asking any therapist before you begin: Are you licensed in this state or country, and in what? What EMDR training have you completed, and do you receive supervision or consultation? What is your experience with the kind of experience I am bringing? How will we prepare before any memory work, and how do we pace it? What happens if a session leaves me more activated than I expected, and how can I reach you between sessions? NICE's description of EMDR as phased, manual-based and delivered by supervised practitioners gives you a reference point for the answers.
If cost or availability is a barrier, a primary care doctor, a local mental health service, or a community clinic can often point to trained clinicians or alternatives. A page like this cannot tell you which option suits you, and asking for a clinician's view of what fits is a normal first step. If your question is whether you need therapy at all or whether coaching is enough, the pages on therapy versus coaching and on how to tell which you need go through it in more detail.
What coaching can do beside EMDR therapy
Coaching is designed for a person who is functioning and wants to change something going forward. Used alongside EMDR therapy, that usually means the practical life around the clinical work, and not the memory work itself. Examples: deciding whether you are ready to look for a therapist and what you want to ask; keeping a routine for sleep, movement and work in the weeks you are in treatment; planning how to handle a hard conversation or a busy week; noticing your own patterns of stress and what helps you come back to steady; and working on how you speak to yourself when progress feels slow.
Some of the everyday skills around trauma work are described in practice pages written as regulation skills and not as treatment. The window of tolerance describes the range in which a person can handle emotion without being overwhelmed or shut down. Grounding techniques are sensory ways of coming back to the present when distress rises. The self-compassion break is a short practice for the harsh inner voice. The EMDR safe-place page describes a calming exercise that belongs to the preparation stage of EMDR and says it is set up by a trained clinician before any trauma reprocessing is attempted.
Two rules keep this honest. First, tell your therapist what you are using alongside therapy, and let them say whether it fits their plan. Second, do not use coaching, a self-help video or an app to revisit a traumatic memory on your own. If something distressing surfaces while you practice a skill, that is the cue to stop and bring it to your therapist.
Explore: window of tolerance · grounding techniques · self compassion break · emdr safe place
When coaching is not the right help
Some situations need a different door. The US National Institute of Mental Health says PTSD can follow events such as combat, physical or sexual assault, abuse, accidents and disasters. For adults it describes four groups of symptoms: re-experiencing (flashbacks, recurring memories or dreams), avoidance, arousal and reactivity (being easily startled, feeling on edge, trouble sleeping), and changes in thinking and mood. It says symptoms must last at least a month and be severe enough to interfere with daily life such as relationships or work. A page cannot diagnose you, but if that describes you, a licensed clinician is the right first call, and coaching can wait or sit beside that care.
If you are already in EMDR therapy and a session leaves you more distressed than you can manage, contact your therapist first. If you cannot reach them and you feel unsafe, use the crisis options below.
If you are having thoughts of harming yourself or ending your life, that is an immediate matter and not a coaching one. In the United States, call or text 988, or chat through 988lifeline.org; the Lifeline says it is available 24/7 and that conversations are free and confidential. In Canada, call or text 9-8-8, open 24 hours a day, every day of the year. In the United Kingdom and Ireland, Samaritans answers on 116 123, free from any phone, at any time. In Australia, call Lifeline on 13 11 14 or text 0477 13 11 14. If you are somewhere else, findahelpline.com says it works with helpline organisations and crisis centers in over 175 countries. If you are in immediate danger, call your local emergency number: 9-1-1 in Canada, 000 in Australia.
Frequently Asked Questions
Can a coach do EMDR? EMDRIA says EMDR should only be offered by properly trained and licensed mental health clinicians, and a post on the International Coaching Federation's site states that coaching is not therapy. If someone offers EMDR as coaching, ask what their licence and EMDR training are, and who supervises them.
Is there such a thing as an EMDR coach? The phrase is used in different ways, which is why this page asks what is actually being offered. A licensed therapist trained in EMDR is the person guidelines and EMDRIA describe as delivering it.
Can I do EMDR on my own with an app or video? EMDRIA does not condone or support do-it-yourself virtual therapy. If you are curious about the method, reading about it is a different thing from working through a distressing memory alone. A trained therapist can tell you whether and how it fits.
Does EMDR work? Several guidelines name it as a treatment for PTSD in adults, including the US Departments of Veterans Affairs and Defense and England's NICE, while the APA's 2025 guidance, as described in one 2026 journal article, ranks it second-line behind other therapies, and that article's authors dispute the ranking. The sections above lay out the picture. Ask a clinician how it applies to you.
Can I use coaching and EMDR therapy at the same time? Some people do, with coaching used for the practical life around therapy. Tell your therapist what you are doing, and keep memory work for the therapy room.
Does IX Coach do EMDR? No. IX Coach is an AI coaching app. It does not provide EMDR or any trauma treatment, and it is not a substitute for a therapist.
Where IX Coach fits
IX Coach is an AI coaching app. It is not a therapist, it does not provide EMDR or treat trauma, it does not diagnose, and it cannot tell from a message whether you are in crisis. If anything in the section above on when coaching is not the right help describes you, a clinician or a crisis line comes first.
For the forward-looking side of life around therapy, it is designed as a place to think through the practical questions and patterns described above. The ideas behind it are published as practice pages you can read first, including the window of tolerance, grounding techniques and the self-compassion break, linked below.
As of 2026-10-10, ixcoach.com/pricing lists one plan at $40 a month with a 7-day free trial. The page says the trial asks for a card up front and that cancelling before day 7 costs nothing.
What is EMDR coaching, and can a coach do EMDR with me?
EMDR is a therapy delivered by trained, licensed clinicians, so 'EMDR coaching' has no settled meaning. This page explains what EMDR is and what a session involves, what treatment guidelines and research say about it, where the evidence is disputed, how to find a trained therapist, what coaching can and cannot do beside EMDR therapy, and which crisis lines to use if you are struggling.
Can a coach do EMDR?
EMDRIA says EMDR should only be offered by properly trained and licensed mental health clinicians, and a post on the International Coaching Federation's site states that coaching is not therapy. If someone offers EMDR as coaching, ask what their licence and EMDR training are, and who supervises them.
Is there such a thing as an EMDR coach?
The phrase is used in different ways, which is why this page asks what is actually being offered. A licensed therapist trained in EMDR is the person guidelines and EMDRIA describe as delivering it.
Can I do EMDR on my own with an app or video?
EMDRIA does not condone or support do-it-yourself virtual therapy. If you are curious about the method, reading about it is a different thing from working through a distressing memory alone. A trained therapist can tell you whether and how it fits.
Does EMDR work?
Several guidelines name it as a treatment for PTSD in adults, including the US Departments of Veterans Affairs and Defense and England's NICE, while the APA's 2025 guidance, as described in one 2026 journal article, ranks it second-line behind other therapies, and that article's authors dispute the ranking. The sections above lay out the picture. Ask a clinician how it applies to you.
Can I use coaching and EMDR therapy at the same time?
Some people do, with coaching used for the practical life around therapy. Tell your therapist what you are doing, and keep memory work for the therapy room.
Does IX Coach do EMDR?
No. IX Coach is an AI coaching app. It does not provide EMDR or any trauma treatment, and it is not a substitute for a therapist.
Research
- U.S. Department of Veterans Affairs, National Center for PTSD, Eye Movement Desensitization and Reprocessing (EMDR) for PTSD, ptsd.va.gov — Source for the description of an EMDR session (memory plus back-and-forth movement or sound, about 30 seconds a round), for the usual absence of homework and detailed retelling, and for the typical course of about three months of weekly 50 to 90 minute sessions.
- EMDR International Association (EMDRIA), About EMDR Therapy, emdria.org — Source for the association's statement that EMDR should only be offered by properly trained and licensed mental health clinicians, its position on do-it-yourself virtual therapy, and its listing of uses beyond trauma. The association promotes EMDR, so its statements about effectiveness are not relied on here.
- EMDR International Association (EMDRIA), Find an EMDR Therapist, emdria.org — Source for the directory listing only Full Members, and for the association saying it cannot recommend a therapist and does not examine or warrant the competence of those listed.
- National Institute for Health and Care Excellence (NICE), (2018), Post-traumatic stress disorder (NICE guideline NG116), recommendations, nice.org.uk — Source for when NICE says to offer or consider EMDR for adults with PTSD, and for its description of EMDR as manual-based, phased and delivered by trained practitioners with ongoing supervision. Published December 2018; the EMDR recommendations are marked 2018.
- Guideline Development Panel for the Treatment of PTSD in Adults, American Psychological Association, (2019), Summary of the clinical practice guideline for the treatment of posttraumatic stress disorder (PTSD) in adults, American Psychologist, 74(5), 596-607 — Source for which psychotherapies the panel strongly and conditionally recommended in 2019, and for its remark that newer studies could move the EMDR recommendation from conditional to strong. A later version exists; a clinician will work from the current one.
- Lee, C. W., de Jongh, A., Farrell, D., Meysner, L., Dominguez, S., and El-Leithy, S., (2026), A Critique of the 2025 American Psychological Association Clinical Practice Guideline for the Treatment of Posttraumatic Stress Disorder in Adults: Underrating EMDR Effectiveness, Journal of EMDR Practice and Research, vol. 20, pp. 1-11 — Source for the description of the 2025 APA guideline's first-line and second-line treatments. The authors argue the guideline underrates EMDR, so it is cited here as a description of the guideline, not as agreement with either side.
- Schnurr, P. P., and colleagues, (2024), The Management of Posttraumatic Stress Disorder and Acute Stress Disorder: Synopsis of the 2023 U.S. Department of Veterans Affairs and U.S. Department of Defense Clinical Practice Guideline, Annals of Internal Medicine, pp. 363-374 — Source for the 2023 guideline recommending specific manualized psychotherapies, EMDR among them, over medication.
- Bisson, J. I., Roberts, N. P., Andrew, M., Cooper, R., and Lewis, C., (2013), Psychological therapies for chronic post-traumatic stress disorder (PTSD) in adults, Cochrane Database of Systematic Reviews, CD003388 — Source for the 70 trials and 4,761 participants, for trauma-focused CBT and EMDR outperforming waitlist or usual care, and for the authors rating the evidence very low quality.
- Davidson, P. R., and Parker, K. C. H., (2001), Eye movement desensitization and reprocessing (EMDR): a meta-analysis, Journal of Consulting and Clinical Psychology, 69(2), 305-316 — Source for the 34-study meta-analysis finding no incremental effect of eye movements, one side of the dispute described on this page.
- Lee, C. W., and Cuijpers, P., (2013), A meta-analysis of the contribution of eye movements in processing emotional memories, Journal of Behavior Therapy and Experimental Psychiatry, pp. 231-239 — Source for the 15 clinical and 11 laboratory trials (849 participants) and the effect sizes for eye movements, the other side of the dispute.
- Ellen Kocher, MCC, (2025), Mental Well-Being: A Coach's Must-Have Toolbox, International Coaching Federation (coachingfederation.org) — Source for the statements that coaching is not therapy and that coaches do not diagnose or treat mental illness. A credentialed coach's post on the federation's own site, dated August 21, 2025.
- National Institute of Mental Health, Post-Traumatic Stress Disorder, nimh.nih.gov — Source for the events that can lead to PTSD, the four symptom groups in adults, and the requirement that symptoms last at least a month and interfere with daily life.
- 988 Suicide & Crisis Lifeline (United States), 988lifeline.org — Confirms the United States Lifeline is reachable by call, text or chat, available 24/7, with free and confidential conversations.
- 9-8-8 Suicide Crisis Helpline (Canada), 988.ca — Confirms the Canadian line is reachable by call or text at 9-8-8, open around the clock, and that a person whose safety is at risk should call 9-1-1.
- Contact Samaritans (United Kingdom and Ireland), Samaritans — Confirms 116 123 is free from any phone and open 24 hours a day.
- Lifeline Australia, lifeline.org.au — Confirms Lifeline Australia's number 13 11 14 and text number 0477 13 11 14, and that Triple Zero (000) is the number to call if life is in danger.
- Find A Helpline, findahelpline.com (ThroughLine) — A free public service that says it works with helpline organisations and crisis centers in over 175 countries, for readers outside the countries named above.
- IX Coach pricing, ixcoach.com/pricing — Source for the single $40 per month plan, the 7-day free trial, the card asked for up front, and cancellation before day 7 costing nothing, as of 2026-10-10.
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