Loss Aversion in Riskless Choice: A Reference-Dependent Model
Loss Aversion in Riskless Choice: A Reference-Dependent Model is a journal article by A. Tversky, D. Kahneman (1991), published in The Quarterly Journal of Economics. IX Coach's practice library cites it in 4 practices across 3 concepts; each one is listed below, so you can see exactly where this journal article is put to use.
Where to find it
Practices on IX Coach that cite Loss Aversion in Riskless Choice
- Use an anti-charity donation as your stake
Agree to donate to an organization you oppose if you fail — loss framing at its most visceral.
Commitment Contracts, Made Practical
- Accept positive-EV decisions even when they feel uncomfortable
If the expected value is clearly positive, take the decision — even if most individual outcomes are losses.
Expected Value Thinking: Deciding Under Uncertainty
- Choose gain or loss framing deliberately
Frame as a loss to avoid to motivate action; as a gain to win to reassure.
The Framing Effect
- Reframe the offer’s reference point
Change what the offer is compared against, and its perceived value changes.
How this page was checked
- The citation was matched to its Crossref record, and the title, authors and year above are taken from that record — not written by us.
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