How to Run a Design Thinking Workshop: 10 Evidence-Based Coaching Practices

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Practices that may help

  1. Design Thinking, Step by Step
    Design thinking is a five-stage problem-solving framework — empathize, define, ideate, prototype, test — popularized by IDEO and the Stanford d.school. It is a process model, not a tested intervention: its value comes from forcing you to understand the user before you commit to a solution, and to learn cheaply through prototypes instead of expensive bets.
  2. Empathize — understand the user first
    Observe and interview the people you are designing for before forming any solution.
    Design Thinking, Step by Step
  3. Iterate — treat the stages as a loop, not a line
    Cycle back to earlier stages as testing reveals you framed the wrong problem.
    Design Thinking, Step by Step
  4. Assign project phases to genius-matched people
    Route early ideation to Wonder/Invention geniuses and execution phases to Tenacity geniuses.
    The 6 Types of Working Genius (Patrick Lencioni)
  5. Designing Your Life, Made Practical
    Bill Burnett and Dave Evans’ Stanford method treats your life like a design problem: you don’t "find" the one right answer, you prototype your way toward several good ones. The core moves — reframing stuck beliefs, drafting multiple Odyssey Plans, and running small prototypes — are practitioner tools adapted from design thinking, well-reasoned but not formally outcome-tested as a package.
  6. Brainwrite instead of group brainstorm
    Have people generate ideas silently and individually first, then pool and build.
    Divergent Thinking: Generating Many Ideas
  7. Test — let users break it
    Put the prototype in front of real users and treat their confusion as data.
    Design Thinking, Step by Step
  8. Prototype — make it cheap and real
    Build the roughest possible version that lets you learn something specific.
    Design Thinking, Step by Step
  9. Ideate — generate options before judging
    Produce many candidate solutions, deferring evaluation until you have quantity.
    Design Thinking, Step by Step
  10. Walking meetings and conversations
    Move one-on-ones and brainstorms onto a walk instead of a table.
    Walking for Creativity

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