Coaching practices for Informational Interview Email Template

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Does this sound like the set of challenges you might be facing?

  • I want to message someone in a field I’m curious about, but I freeze on what to even say
  • The conversation goes great and then it just...
  • I’ve got the conversation booked but I’m staring at a blank page of questions, worried I’ll waste their time asking things I could’ve Googled
  • Someone gave me real time and good advice, and weeks go by where I never circle back to tell them I actually used it
  • When I talk to people in the field they give me the polished official version, and I walk away no clearer on what the day-to-day actually feels like

Practices that may help

  1. Request the conversation the right way
    A short, specific, no-pressure request gets far more responses than a vague networking ask.
    Informational Interviews: Career Research That Builds Your Network
  2. Informational Interviews: Career Research That Builds Your Network
    An informational interview is a low-stakes conversation with someone in a role or field you’re curious about — you ask questions, they share experience, and no job is on the table. Richard Bolles’s What Color Is Your Parachute? popularised this as a career research tool; the evidence is largely observational and practitioner, but it consistently shows that direct conversation with insiders produces better career decisions and unexpected referrals.
  3. Close every informational interview with one forward step
    End by asking: "Is there someone else you think I should talk to?"
    Informational Interviews: Career Research That Builds Your Network
  4. Prepare questions you genuinely don’t know the answer to
    Ask about the unwritten realities of the role — the things no job posting reveals.
    Informational Interviews: Career Research That Builds Your Network
  5. Send a meaningful thank-you note
    Write a follow-up that references something specific and reports back on how you used their advice.
    Informational Interviews: Career Research That Builds Your Network
  6. Listen for what isn’t in the job description
    Focus on the texture of day-to-day work, not the official narrative.
    Informational Interviews: Career Research That Builds Your Network
  7. Turn cold calls into warm calls
    Research the person and find a genuine point of connection before any outreach.
    Never Eat Alone: Building a Real Network
  8. Practise your story before you need it
    Have a clear, genuine two-minute narrative about who you are and where you’re headed.
    Informational Interviews: Career Research That Builds Your Network
  9. Share advice with permission (ask–offer–ask)
    Ask what they know, offer information with consent, then ask what they make of it.
    Motivational Interviewing, Made Practical
  10. Build and work a target list of roles and organisations
    Replace passive job board browsing with active research into specific organisations you want to understand.
    Informational Interviews: Career Research That Builds Your Network

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