Map each stakeholder’s perspective before you try to align them

Identify the people an initiative affects, state what each one sees, and check your own assumptions about power before you seek agreement.

Pourquoi ça marche

The authors define stakeholder agility as “the ability to identify stakeholders, understand their perspectives, and develop alignment with them.” They break it into two capacities. Stakeholder understanding is the depth at which you can see situations from your stakeholders’ perspective. Power style is your assumptions about power, and the balance between your assertive and accommodative tendencies. Because the definition puts understanding before alignment, the practice starts with the perspectives and only then asks for agreement.

Comment faire

  1. List everyone the initiative affects, including people outside your reporting line.
  2. For each person, write what they probably need the initiative to do for them, and what they assume about who decides.
  3. Write your own assumption about power in the decision, and whether you are likely to press or to defer.
  4. Talk with one person whose view differs from yours, and state their view in terms they would accept before you state yours.

Données probantes

The definition and the two capacities come from the authors’ June 2006 interview, and the Reams 2007 review lists the same two capacities. The sources read do not test whether mapping stakeholders this way changes how alignment turns out. (anecdotal)

The authors present stakeholder agility as part of a developmental model. This exercise has not been evaluated, and a stakeholder map is a working tool, not a measure of anyone’s agility.

Sources

Erreur fréquente

Mapping stakeholders by who can block you rather than by whose perspective you have not yet understood. The definition puts understanding first and alignment second.

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